Category Manager – Home Appliance

Position: Category Manager – Premium Home Appliance
Location: Shippon

About the department
Join Miele GB and Ireland’s dynamic team, where innovation meets tradition. As a Strategic Category Manager, you’ll lead on aspects of the planning and marketing across our premium product lines under the direction of the Strategic Category Lead. Collaborating with cross-functional teams, you’ll shape the future of our brand performance through market insights, consumer understanding, and commercial excellence. At Miele, we believe in continuous improvement — ‘Immer Besser’ — and we’re proud to offer a workplace that evolves with our people and our products.

Your Responsibilities

In close collaboration with internal departments, generate actionable insights from multiple data sources to assess market opportunities and brand performance

You contribute your expertise to applying consumer and customer insights that identify growth levers and enhance brand awareness across the consumer journey

In partnership with commercial and marketing teams, develop category strategy and budget plans with support from the Strategic Category Lead that align resources with market opportunities and consumer needs

You optimise portfolio management by refining SKU ranges, pricing strategies, and promotional plans to drive value and operational efficiency

In coordination with channel teams, lead consumer activation planning across digital, in-store, and CRM channels, ensuring timely and budget-aligned execution

You align and integrate plans with central and market teams for innovation launches, segmentation, and campaign execution, maintaining a rolling 12-month operational rhythm

In collaboration with leadership, foster a culture of insight-driven decision-making and continuous improvement across your category areas
What we are looking for

Must have a degree-level education or equivalent experience, ideally in Business or Marketing, with a full driving licence

Must have proven experience as a Category Manager, including strategic planning and consumer campaign leadership

Must have strong cross-market collaboration skills, working effectively with central functions such as global category, communications and digital teams

Must have broad commercial expertise, including financial planning, project management, channel distribution, and retailer engagement

Ability to translate insights into action and drive performance across multiple product lines and consumer touchpoints
Our Benefits

A salary of up to £56,000 plus a competitive benefits package

A bonus scheme of up to 4 months’ salary

Extensive discounts on Miele products for yourself, family and friends

Discounted gym membership and subsidised onsite café

Extensive health cash plan and free eye tests

Additional benefits including financial advice, recognition schemes and more
Additional Information
This is a full-time, permanent position based in Abingdon with hybrid working options available. We welcome applications from all backgrounds and are committed to creating an inclusive workplace.

Contact
Miele GBIE Recruitment Team
(url removed)