B2B Digital Marketing Specialist

G :

Abingdon | Sales/Business Development | Fulltime Regular

Posted 14 days ago

NPK International inc. (NYSE: NPKI) is the only site access solutions partner to manufacture and rent industry-leading sustainable composite matting , along with a full suite of services including planning, logistics, and remediation - so you can protect your people, the environment, and your bottom line.

Job Summary:

To drive lead generation, pipeline growth, and brand visibility through effective digital marketing activity across the UK business, while supporting selected US marketing initiatives. The role is responsible for digital campaigns, website management, SEO, analytics, and marketing operations, alongside supporting events, content creation, and brand activities.

Key Responsibilities:

• Plan, develop, execute, and optimise digital marketing campaigns across email, paid social media, website, and other digital channels.
• Manage campaign production from concept through to deployment and performance evaluation.
• Monitor campaign effectiveness and implement continuous improvements to maximise lead generation and return on investment.
• Collaborate with internal stakeholders to align marketing activity with business goals and sales priorities.

• Plan, develop, execute, and optimise digital marketing campaigns across email, paid social media, website, and other digital channels.
• Manage campaign production from concept through to deployment and performance evaluation.
• Monitor campaign effectiveness and implement continuous improvements to maximise lead generation and return on investment.
• Collaborate with internal stakeholders to align marketing activity with business goals and sales priorities.

• Own and manage the company Word Press website, ensuring content remains accurate, engaging, and aligned to business objectives.
• Drive continual improvements in user experience, website performance, conversion rates, and content effectiveness.
• Develop and implement SEO strategies to improve search rankings and organic traffic.
• Ensure digital content is optimised for emerging AI-powered and Large Language Model (LLM) search environments.

• Develop and maintain digital marketing reporting dashboards and performance metrics.
• Analyse website, campaign, and audience data to provide actionable insights and recommendations.
• Track key performance indicators and communicate results to leadership and stakeholders.
• Support data-driven decision-making through regular reporting and analysis.

• Support the planning, coordination, and execution of marketing events, conferences, exhibitions, and commercial activities.
• Develop event marketing plans and supporting promotional campaigns.
• Coordinate with vendors, suppliers, and internal stakeholders to ensure successful delivery of activities.
• Manage project timelines and deliverables to agreed deadlines and quality standards.

• Support the administration and effective use of Microsoft Dynamics CRM.
• Assist with marketing automation workflows, reporting, campaign execution, and CRM best practices.
• Identify opportunities to improve processes, segmentation, automation, and data utilisation across marketing and business development activities.

• Maintain high standards of data quality across Microsoft Dynamics and other marketing platforms.
• Ensure compliance with GDPR and applicable data protection requirements.
• Develop audience segmentation strategies to improve campaign targeting and performance.
• Work collaboratively with commercial teams to improve the quality, accuracy, and…