Marketing Strategy Director

At Airalo, we're making it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access affordable mobile data in 200+ countries and regions around the world.

Today, we're a team of 400+ people across 60+ countries, building a product used by travelers every day. We've grown quickly, but we've worked hard to keep what matters: trust, ownership, and the freedom for people to do great work without unnecessary layers or bureaucracy.

We're fully remote by design, genuinely global, and united by a shared mission to make travel simpler for everyone.

• Location:
  
  Remote, anywhere in Spain, the UK, or the UAE.
• Contract:
  • Spain:
    Full-time, permanent contrato indefinido via Deel (our employer of record in Spain)
  • UK:
    Full-time, permanent (local contract)
  • UAE:
    Full-time, permanent via Deel (our employer of record in the UAE)
• Benefits:
  Learn more about our benefits here in this link - (Use the "Apply for this Job" box below).?pvs=74
• Languages:
  
  English is our main working language day to day, so you'll need to be comfortable communicating in it both in meetings and async.

Curious what it's actually like to work at Airalo? We've put together a guide for each of the hubs we hire from most, covering our benefits, remote culture, employment setup, and what our team values most:

• Life at Airalo
• España : -espana
• Life at Airalo
• United Kingdom : -kingdom
• Life at Airalo
• United Arab Emirates : -emirates

As Marketing Strategy Director at Airalo, you will collaborate closely with the Growth organization to define and optimize acquisition, conversion, and retention targets across regions and channels. You will operate as a central, region agnostic capital allocator within Growth — ensuring time, budget, and effort are deployed toward the highest incremental impact opportunities. Acting as a key partner to Growth leadership, you will turn complex data into clear trade off decisions, pressure test assumptions, and help determine where the next dollar and the next hour should be invested.

In this role, you will own Growth’s forecasting and planning processes, ensuring regional and central teams are aligned on targets, assumptions, and trade offs. You will run the operating cadence for Growth, steward the business inputs, scenario frameworks, and planning logic layered on top of Data’s forecasting model, and translate performance insights into cross regional and cross channel allocation decisions that improve incremental growth and capital efficiency — operating within the financial guardrails set by our Finance team.

• Own Growth’s forecasting process end to end: gather assumptions, challenge inputs, coordinate with Data, and prepare forecast narratives for leadership
• Maintain and continuously refine the business logic, pacing, scenario planning, and target setting frameworks built on top of Airalo’s forecasting model
• Lead monthly and quarterly business reviews — prepare materials, synthesize insights, and ensure follow-ups drive real action
• Run weekly operating cadence for Growth: performance reviews, KPI tracking, variance analysis, and strategic escalations

• Build data-driven recommendations on spend allocation across regions and channels, using CAC, pLTV, incrementality and ROI insights to optimize for incremental profit/growth
• Conduct granular regional deep dives…