Job Purpose
The Product Manager (Mobile App) is responsible for the strategic leadership and end-to-end management of ADNOC Distribution’s mobile applications. This role bridges business objectives with technical execution, ensuring mobile solutions deliver exceptional customer experiences, drive operational efficiency, and foster innovation. The Product Manager acts as the voice of the customer, translating insights into impactful product features, and coordinates with cross-functional teams to ensure timely and effective delivery.
The role owns the mobile app as a strategic revenue, engagement, and service platform and operates with executive level stakeholders to drive enterprise outcomes.
The Product Manager (Mobile App) is responsible for the strategic leadership and end-to-end management of ADNOC Distribution’s mobile applications. This role bridges business objectives with technical execution, ensuring mobile solutions deliver exceptional customer experiences, drive operational efficiency, and foster innovation. The Product Manager acts as the voice of the customer, translating insights into impactful product features, and coordinates with cross-functional teams to ensure timely and effective delivery.
The role owns the mobile app as a strategic revenue, engagement, and service platform and operates with executive level stakeholders to drive enterprise outcomes.
- Develop and execute the mobile app product strategy in alignment with ADNOC Distribution’s digital roadmap and divisional objectives, ensuring business priorities are reflected in product initiatives.
- Conduct market analysis to identify emerging trends, customer needs, and technological advancements, informing the product vision and innovation pipeline.
- Create and maintain detailed product roadmaps, prioritizing features and enhancements based on business impact and stakeholder input.
- Collaborate with digital division and business stakeholders to manage the product backlog, ensuring clear prioritization and resource allocation.
- Monitor competitive landscape and benchmark ADNOC Distribution’s mobile offerings against industry best practices to maintain market leadership.
- Accountable for digital channel commercial performance, including revenue contribution, conversion uplift, and cost to serve optimization.
- Accountable for mobile app monetization, active user growth, and incremental revenue contribution. Operational Excellence
- Track and analyze app performance metrics, including uptime, responsiveness, and user engagement, to drive continuous improvement.
- Implement data-driven processes for identifying and resolving operational issues, leveraging customer feedback and analytics.
Ensure all mobile platforms comply with security, privacy, and regulatory standards, proactively addressing risks and vulnerabilities.
- Establish and maintain robust quality assurance protocols to minimize crash rates and optimize load times.
- Benchmark operational performance against industry standards, recommending improvements to enhance reliability and user satisfaction.
- Owns end to end mobile led customer journeys impacting loyalty, payments, and service consumption across the enterprise
- Oversee the entire product lifecycle, from ideation through launch and post-release optimization, ensuring seamless transitions between phases.
- Champion a customer-centric approach to mobile app development, advocating for intuitive, impactful features that address user needs.
- Lead agile ceremonies, including sprint planning and reviews, to align technical execution with business goals.
- Foster a culture of innovation and accountability within the product team, encouraging proactive problem-solving…
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