PR Account Executive

What the role entails

The Account Executive – Public Relations plays a key role in the hands‑on delivery of PR services to a portfolio of clients.

• Develop creative, effective PR plans in line with client brief and targets.
• Create a range of materials including media releases, pitch emails, interview briefings and social media content for various clients within portfolio.
• Act as a key liaison point between the team and various clients, including attending client meetings and regularly communicating with clients through other channels.
• Develop and maintain effective working relationships with journalists, influencers and other media contacts, including hosting media entertainment where appropriate.
• Pitch press releases and feature ideas to journalists and influencers across print, broadcast and online to interest them in covering clients’ stories.
• Respond to journalist queries.
• Arrange interviews and editorial meetings with key journalists for clients’ spokespeople and facilitate these meetings where appropriate.
• Coordinate press launches and drops.
• Coordinate and attend client events and provide hands‑on support to ensure smooth execution of events.
• Monitor media coverage and report results to the wider team and clients.
• Deliver analytics reports on media coverage, traffic, engagement, followers and other relevant metrics.
• Work collaboratively with members of other teams (i.e. Digital and Creative & Content) to ensure smooth project delivery across teams.
• Understand and observe client social media channels and how they work to be able to support the Digital Team if needed.
• Provide high‑quality, responsive and timely client services.
• Participate in ideation, pitches and other brainstorming activities to develop fresh ideas in support of business development.
• Engage in Qcademy and other learning & development opportunities, to enhance skills.
• Stay ahead of market trends and developments to help Q and our clients stay at the forefront of our industry in the region.

Ideally you will have:

• A recognized tertiary qualification in Communications, Public Relations, or Journalism.
• Ideally 2 years of local market experience in an agency.
• A strong interest in a career in the Communications/PR industry.
• Basic knowledge and experience of the local media landscape.
• Excellent written and verbal communication skills, as well as high‑level presentation skills.
• Creative flair and a demonstrated ability to use that to bring engaging PR content to life.
• Ability to build relationships, trust and credibility with clients, colleagues, journalists and other stakeholders.
• Demonstrated commitment to delivering high levels of client service to a busy portfolio of clients.
• An ability to work as part of a team to deliver services to clients.
• An ability to work independently, seeking guidance when required.
• Demonstrated organizational skills with the ability to meet strict deadlines within a busy schedule.
• Resilience in dealing with client requests and competing priorities.
• Demonstrated professionalism including being punctual, well presented, responsive and reliable.
• A strong desire to learn and develop professionally.
• A commitment to staying ahead of industry development and trends.