Social Media Executive - Emirates Woman

Emirates Woman, a leading luxury women’s and fashion brand, is seeking a creative and digitally fluent Social Media Executive to help grow its digital presence. Thisentry-level role is ideal for someone passionate about fashion, beauty, luxury,women’s stories, and the region’s evolving creative landscape. The successful candidate will create and manage social-first content across platforms including Instagram, Tik Tok, Facebook, Linked In, and You Tube Shorts,translating editorial stories into engaging digital experiences.

Working closely with editorial, fashion, beauty, commercial, and video teams, the Social Media Executive will create, schedule, publish, and analyse content todrive audience engagement, strengthen brand identity, and support editorial and commercial objectives.

• Support the planning and execution of Emirates Woman’s social media strategy across key platforms.
• Create, schedule, and publish engaging social-first content, including Reels, Tik Toks, Stories, carousels, and short-form videos.
• Manage the social content calendar, ensuring alignment with editorial features, covers, campaigns, events, and key cultural moments.
• Write compelling, on-brand captions and adapt editorial content into platform-native storytelling.
• Edit video content using tools such as Cap Cut, Canva, Adobe Express, or similar.
• Collaborate with editorial, fashion, beauty, commercial, and video teams to promote content and campaigns.
• Capture and create content at shoots, events, launches, and interviews.
• Monitor social trends, audience engagement, and competitor activity to identify growth opportunities.
• Track performance metrics and use insights to optimise content and support audience growth.
• Support the delivery of branded content and partnerships, ensuring campaigns are executed accurately and on schedule.

• Strong understanding of Instagram, Tik Tok, Facebook, Linked In, and You Tube Shorts
• Short-form video editing skills,ideally using Cap Cut, Canva, Adobe Express, Premiere Rush, or similar
• Ability to write clean, engagingcaptions and social headlines
• Basic understanding of socialanalytics and performance tracking
• Good eye for luxury visuals,fashion imagery, beauty content, and editorial layout
• Knowledge of current fashion,beauty, culture, and lifestyle trends
• Strong organisational skills andability to manage a social content calendar
• Excellent written English;
  Arabicis a plus but not essential
• Comfortable using Microsoft Office, Google Workspace, and social scheduling tools