Cluster Graphic Designer And Content Creator

Job Description:

Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! As a Cluster Graphic Designer & Content Creator
, you’re not just supporting marketing requirements – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

As Cluster Graphic Designer & Content Creator, you will be responsible for:

• Creating high-quality visual assets for digital and print communications, including social media, websites, digital screens, EDMs, advertisements, posters, flyers, brochures, menus, signage and hotel collateral.
• Translating marketing briefs into strong creative concepts aligned with commercial priorities and brand objectives.
• Developing and adapting campaign artwork across multiple formats, platforms and touchpoints.
• Creating social media graphics, carousels, Stories, Reel covers, animations and campaign assets.
• Capturing and editing short-form video content, including Reels, Stories, promotional videos and behind-the-scenes content.
• Planning and producing in-house photography for guestrooms, restaurants, F&B, lifestyle experiences, facilities, events and activations.
• Supporting internal and external photography and videography shoots.
• Managing post-production including retouching, colour correction, editing, motion graphics, resizing and formatting.
• Supporting hotel, F&B, seasonal, festive, event and outlet-launch campaigns.
• Updating menus, promotional materials and operational artwork as required.
• Working closely with the Cluster Marketing team to translate content calendars into engaging visual content in support of an omni-channel approach.
• Monitoring visual and social media trends and identifying relevant creative opportunities.
• Manage social media platforms :
  Plan, schedule, publish, and monitor content across the hotel's social media channels to increase engagement and brand awareness.
• Knowledge of social media metrics and analytics tools (e.g., Meta, Google Analytics, Sprinklr, Hootsuite, Sprout Social, or similar), with the ability to use data to improve social media strategies.
• Maintaining organised artwork, photography and video libraries across cluster properties.
• Ensuring all creative output is delivered accurately, consistently and within agreed timelines.

A key part of this role is ensuring every creative execution reflects the positioning and standards of each property.

• Maintain Hilton brand standards across all creative outputs.
• Ensure all creative and social media content complies with established brand standards, guidelines and intellectual property requirements.
• Use approved character assets, terminology, logos and artwork correctly.
• Maintain consistency in visual identity, tone and presentation across campaigns.
• Balance creativity with brand compliance, commercial relevance and operational requirements.

The role will play an important part in strengthening the in-house content capabilities of both properties.

• Develop original photography and video concepts.
• Produce food, product, lifestyle, interior and event photography.
• Create engaging short-form content designed specifically for social platforms.
• Produce Reels and video edits that reflect current platform behaviours while remaining brand appropriate.
• Support content shoots through concept development, shot lists, styling and production.
• Create content that supports hotel awareness, F&B promotions, seasonal campaigns and commercial initiatives.

• A…