Manager - Parent Relations

Responsibilities

Provides high-quality customer service to all potential and existing customers, including welcoming prospective parents into the school and assisting with all initial inquiries.

• Manages student and parent satisfaction to contribute to retention and meet or exceed the school‑specific enrolment target consistently throughout the academic year.
• Positively contributes to enrolment growth by ensuring a positive customer journey and an accurate reflection of the school to the wider Abu Dhabi community.
• Develops retention strategies to support meeting the school’s enrolment targets.
• Ensures the admission process is compliant throughout the academic year by working closely with the admissions team.
• Is present in the reception area to ensure parents always have access to support with queries and complaints as required.
• Develops marketing strategies for the school, builds content calendars for social platforms, and manages social media channels while monitoring for negative sentiments.
• Supports the identification of newsworthy stories and reports these to Aldar Education HQ for publication monthly.
• Assists the admissions team when needed with inquiries and enrolment processes.
• Identifies and anticipates the needs of parents, ensuring leads and other aspects of enrolment and new intake are actively updated daily and assist in student retention.
• Builds strong relationships with parents to assist with student retention and upholds the school’s marketing duties and responsibilities.
• Oversees the reception team to ensure that all customer service delivered is of the highest standard.
• Supports in creating compelling marketing materials, including brochures, newsletters, and social media content to showcase the school’s strengths and achievements.

• Bachelor’s degree

A minimum of 2 years of experience in a similar role in the region. Customer service experience is essential. Experience in the Education sector is preferred.

• Fluent English communication skills, written and oral, to deliver clear, proactive, and effective two‑way communication.
• Arabic speaker is preferable.
• Strong interpersonal skills to aid in daily contact with parents in a diverse multi‑cultural environment.
• Ability to work flexibly as a member of a team.
• Result‑driven with a proactive approach.
• Ability to analyse information in a systematic manner to make informed decisions.
• Ability to create a culture of continuous learning and knowledge sharing.
• Acts in a socially responsible manner.
• Excellent office management skills.
• Approachable, professional, calm and knowledgeable.
• Able to deal professionally with a range of stakeholders.
• Good knowledge of child protection and safeguarding.
• A clean enhanced Disclosure and Barring Services check or police check.