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Job Description & How to Apply Below
Job description Role Overview
As our Media Buyer, you will own the end-to-end performance framework for both B2C e-commerce stores and corporate B2B lead generation campaigns. This is a highly data-driven role requiring strong commercial acumen; you will manage substantial monthly ad spends, map customer funnels, and continuously test creative assets to lower customer acquisition costs (CAC) and maximize overall ROAS.
Key Responsibilities- Campaign Deployment: Plan, build, and scale multi-channel paid ad campaigns natively within Meta Ads Manager, Google Ads (PMax, Search, Shopping), and Tik Tok Ads Manager
- Budget & Bid Strategy: Oversee day-to-day corporate ad spends, pacing budgets diligently, and choosing optimal bidding strategies to prevent under/over-spending
- Conversion Optimization: Audit and enhance tracking accuracy using Google Tag Manager (GTM), Meta Pixel, Google Analytics 4 (GA4), and Conversion APIs (CAPI)
- Rigorous A/B Testing: Design structural experiments testing hooks, visual formats (UGC vs. studio), landing pages, and audience clusters to isolate high-performers.
- Cross-Functional Synergy: Collaborate directly with internal creative designers, copywriters, and platform managers to feed performance data back into asset production.
- Executive Data Reporting: Consolidate raw multi-platform analytics into weekly and monthly executive dashboards outlining precise ROAS, CPA, MER, and conversion trends
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- Full employment visa, medical insurance, and flight allowances in line with UAE Labor Law.
True career progression path within a highly stable group employing thousands of regional professionals
Skills Qualifications & Requirements- Experience:2 to 4 years of proven hands-on experience operating as a Media Buyer or Performance Marketer in an agency setup or an in-house multi-brand corporate team.
- Technical Ecosystem Stack:
- Expert-level deployment capability in Meta Ads Manager & Google Ads
. - Heavy experience setting up attribution inside GA4 & Google Tag Manager
. - Direct familiarity navigating Shopify backends and ecosystem apps
- Analytical DNA: Strong command of Excel/Google Sheets; ability to spot immediate conversion-rate drops or attribution anomalies effortlessly
- E-Commerce Literacy: Profound understanding of standard digital life cycles, checkout funnel drop-offs, and abandoned-cart remarketing tracks.
- Portfolio Proof: Ability to confidently talk through past media-buying strategies, verified scaling case studies, or managed budget sizes during assessment.
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