Assistant Manager Digital Channels - Digital Marketing

The primary duties and responsibilities of this role are

Act as the central owner of digital content across all resort systems ensuring one consistent source of truth for text imagery video and offers

Manage content within the CMS digital asset management library website mobile app booking engine CRM email platform dining and spa reservation systems digital signage and third-party listings

Build and maintain a master content calendar covering campaigns offers seasonal moments openings and F amp B spa gaming and entertainment activity

Manage day-to-day publishing scheduling and updates with rigorous proofing link checking and pre-launch QA across desktop mobile and app

Maintain the digital asset library with clear naming conventions tagging metadata usage rights and expiry tracking so approved assets are easy to find and reuse

Define content standards approval workflows access levels and version control and train contributing teams on how to request and deliver content

Oversee multi-language and market-specific content and ensure all content is optimised for search and AI discovery through strong structure metadata and schema

Partner with Rooms F amp B Spa Entertainment Gaming Revenue Management PR and IT to capture content requirements early and deliver on time

Track how content performs across channels and use insight to refine messaging page structure imagery and calls to action

Ensure all published content meets Wynn brand guidelines accessibility standards licensing terms responsible gaming requirements and data privacy regulations

The ideal candidate for this position will have the following experience and qualifications:

• Minimum 3 years of experience in digital content management, with at least 2 years managing content across multiple connected platforms.
• Proven track record of owning content operations for a luxury, hospitality or multi-outlet brand, ideally including a pre-opening or major relaunch.
• Hands-on proficiency with enterprise CMS and DAM platforms, CRM/email tools, booking engines and social publishing tools; experience with Contentful, Cloudinary or similar is an advantage.
• Strong editorial and copy judgement, with excellent proofreading skills and a working knowledge of SEO, metadata, structured data and digital UX.
• Highly organised, with proven ability to run content workflows, approval processes and version control across multiple stakeholders.
• Confident collaborating across departments and with external agencies, and comfortable managing competing priorities to tight deadlines.
• Fluency in English;
  Arabic, Russian, Mandarin or additional languages are a plus.