Digital Marketing Executive

Location: Abu Dhabi

Employment Type: Full-time | On-site

Experience: 4–6 Years

Salary: Open for discussion (based on experience)

Language: Arabic & English (Arabic mandatory)

We are hiring a technically strong Digital Marketing Executive to join our Marketing Team and take ownership of the performance, tracking, and optimization of our ecommerce website and mobile application
. This role focuses on data-driven growth
, paid acquisition, analytics implementation, and conversion optimization across web and app ecosystems. The candidate will work closely with internal tech, product, and design teams to ensure scalable digital growth.

• Plan, execute, and scale performance-driven campaigns across Google Ads, Meta Ads, and app acquisition platforms
• Optimize ROAS, CPA, LTV, CAC
  , and conversion funnels across web and app channels
• Manage app install campaigns, re-engagement campaigns, and in-app conversion events

• Own and manage website and mobile app marketing performance from a technical perspective
• Configure and maintain GA4, Google Tag Manager, Meta Events Manager, and conversion APIs
• Implement and validate event tracking, pixels, SDKs, and server-side tracking
• Monitor website speed, landing page performance, and checkout drop-offs
• Work with developers to troubleshoot tracking issues and performance gaps

• Analyze user behavior, attribution paths, and conversion funnels using GA4, Firebase, and ad platforms
• Perform A/B testing on landing pages, creatives, funnels, and app flows
• Identify data discrepancies between analytics and ad platforms and resolve them
• Build detailed performance dashboards and reports with actionable insights

• Work closely with product, tech, UX/UI, and design teams for feature launches and optimizations
• Manage ecommerce promotions, seasonal campaigns, and app feature rollouts
• Coordinate with external vendors, agencies, and tracking partners when required

• Arabic language is mandatory
• 4–6 years of hands‑on experience in technical digital marketing / ecommerce performance marketing
• Strong expertise in:
• Google Ads (Search, Display, Shopping, App Campaigns)
• Meta Ads (Web & App, CAPI implementation)
• GA4, Google Tag Manager, Firebase Analytics
• Experience with:
• Conversion tracking,
  pixels, SDKs, server-side tracking
• App analytics and attribution tools (Apps Flyer, Adjust, or similar – preferred)
• Funnel analysis, cohort analysis, and attribution modeling
• Strong understanding of UX, CRO, and ecommerce checkout optimization
• UAE / GCC ecommerce experience is a strong advantage

• Company visa
• Health insurance
• Ticket allowance to home country after contract renewal
• All benefits as per UAE Labor Law
• High-performance, data-driven marketing environment