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Program Director – Enterprise CRM

Job in Abu Dhabi, UAE/Dubai
Listing for: Alexander Ash Consulting
Full Time position
Listed on 2026-02-15
Job specializations:
  • IT/Tech
    IT Business Analyst, Business Systems/ Tech Analyst, IT Consultant
Salary/Wage Range or Industry Benchmark: 200000 - 300000 AED Yearly AED 200000.00 300000.00 YEAR
Job Description & How to Apply Below

Overview

Program Director – Enterprise CRM role to lead a high-impact, enterprise-wide CRM transformation within a leading banking environment. This role will drive the transition from the current CRM platform to a future strategic ecosystem, enabling a single, integrated client view across Wholesale Banking, Investment Banking & Markets, and other key business lines.

This is a front-to-back transformation mandate focused on embedding CRM into the bank’s operating model, improving client intelligence, strengthening cross-sell, and ensuring strong regulatory and conduct alignment. The successful candidate will operate at enterprise scale, partnering closely with ExCo leadership, front-office, product, coverage, risk, compliance, and technology teams to deliver measurable business value.

Responsibilities
  • Driving migration to the future CRM ecosystem (Dynamics / Salesforce or similar)
  • Embedding CRM into front-office workflows and driving behavioural adoption
  • Ensuring data integrity, client servicing continuity, and strong control frameworks
  • Overseeing integration with core banking, onboarding, KYC, product and reporting platforms
  • Managing senior stakeholders across business, technology, and control functions
  • Owning outcomes tied to growth, profitability, risk posture, and client experience
  • Delivering measurable value (ROI, NPV, benefits realisation) across the portfolio
Experience Required
  • 12+ years of senior program leadership experience within global banking
  • Proven delivery of enterprise CRM or front-office platform transformations
  • Strong exposure to Wholesale Banking and Investment Banking environments
  • Experience operating under regulatory and audit scrutiny
  • Executive-level stakeholder management and influence
  • Front-to-back transformation experience (not purely IT delivery)
  • Certifications such as PMP, PRINCE2 or SAFe

This is a strategic, regulator-aware transformation role with direct visibility to executive leadership and accountability for material investment and outcomes.

If interested in the role, kindly email your CV to an

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