SEO Manager

The role

We’re looking for an SEO Lead to own Bybit’s end-to-end SEO strategy across markets. You’ll set the vision, lead a small but high-impact team, and partner with Content, Product, Web, Brand, and Regional Marketing to drive measurable growth in non-paid traffic, sign-ups, and revenue.

• Own the SEO strategy (technical, content, and off-page) for  and key web properties across priority markets.
• Define channel KPIs and build the operating cadence: monthly forecasts, dashboards, and post-mortems tied to clicks, impressions, ranking distribution, sign-ups and product activations.
• Lead SEO roadmap & experiment backlog
  : IA improvements, internal linking, schema, Core Web Vitals, site performance, hreflang/internationalization, programmatic SEO, and SERP feature optimization.
• Partner with Content & Regional teams to ship high-quality, compliant content at scale (learn & earn, product explainers, market education, glossary, landing pages).
• Drive technical excellence with Engineering/Web: crawl budget, canonicalization, redirects, sitemaps, log-file insights, JS rendering, and A/B testing of on-page elements.
• Grow authority via safe, scalable digital PR/links and partnerships; monitor competitive gaps and EEAT signals.
• Enablement & leadership
  : mentor SEO specialists/writers, refine playbooks, and uplevel non-SEO partners on best practices.
• Own vendor relationships and tooling; evaluate and negotiate as needed.
• Compliance & risk
  : ensure content and tactics meet legal and regional guidelines for financial/crypto markets.

• 6–10+ years in SEO with at least 2 years leading a team or cross-functional pod.
• Proven results growing organic traffic and conversions at a global or multi-locale product company (ideally fintech/crypto, trading, or high-reg domains).
• Deep technical SEO chops (CWV, rendering, international SEO, large-site architecture) and hands-on fluency with GA/Looker (or equivalent), GSC, log-file tools, and crawlers.
• Strong content instincts and ability to brief, QA, and measure content at scale.
• Comfortable in fast-moving, experiment-driven environments; crisp communicator who can influence product and exec stakeholders.
• Programmatic SEO experience; SQL basics; experience launching in SEA, MENA, LATAM, and Europe (e.g., Germany, France, Spain, Italy, Netherlands, Poland, UK); familiarity with compliance in financial content.
• Excellent written and verbal communication skills in both English and Chinese to be able to effectively communicate with Chinese-speaking clients and stakeholders.

• Shift Allowance:
  We recognize your commitment and flexibility, and offer an allowance for remuneration.
• Bonus &
  
  Incentives:
  
  Our performance-based bonuses and incentives keep you continually engaged
• Medical Insurance:
  Health is wealth — We prioritize your well-being, and provide comprehensive medical insurance coverage.
• Study Growth Fund:
  We invest in your learning and growth, providing a study fund to advance your skills and career.
• Internal Mobility:
  Grow with us - Your long-term development is important to us. We offer internal job opportunities to help build your career path.