Channel Sales Manager

Responsibilities

• Develop and maintain strong relationships with channel partners, resellers, and system integrators across the UAE.
• Manage the existing channel ecosystem and grow revenue through active partner engagement.
• Drive sales of IT hardware, networking, and UC products including Aruba, Instant On, Fortinet, D-Link, TP-Link, Fanvil, 3CX, Snom, Huawei, and Dell HPE Servers & Storage.
• Achieve monthly and quarterly sales and GP targets through planned channel activities.
• Identify, onboard, and activate new channel partners; expand market coverage across Dubai, Abu Dhabi, and the Northern Emirates.
• Conduct regular partner meetings, quarterly business reviews, and continuous pipeline follow‑ups.
• Map the channel market, track competitor pricing, and identify new growth opportunities.
• Coordinate with vendors for special pricing, rebates, promotions, MDF, and partner incentive programs.
• Collaborate with internal teams (Presales, Procurement, Logistics, Finance) to ensure smooth and timely order execution.
• Maintain accurate CRM updates, forecasting, and sales performance reporting.
• Support marketing initiatives—partner events, webinars, and product enablement sessions.

• Strong familiarity with the UAE market.
• 6–10+ years of sales experience, particularly in partner or end‑user account management.
• Product knowledge for Aruba Networking.
• Experience navigating complex partner sales environments.
• Channel sales and channel partner management skills.

Bits Secure IT Infrastructure LLC is a leading ICT solutions provider in the UAE and Oman, and an authorized distributor, sub‑distributor, and stockist for major global technology brands including HPE, Aruba Networking, Aruba Instant On, D‑Link, TP‑Link, Fortinet, Snom, Fanvil, and 3CX. The company delivers end‑to‑end IT solutions and services across the region with strong expertise in ICT, systems integration, and converged technologies.

Our portfolio encompasses data center infrastructure, managed IT services, enterprise networking, servers, storage, unified communications, cybersecurity, and ELV/ICT solutions. We also offer scalable on‑premises and cloud‑hosted services, including cloud DR, big data, virtualization, enterprise mobility, and advanced security solutions. Bits Secure IT continuously enhances its offerings to ensure robust, innovative, and customer‑focused technology solutions.