UAE Senior Product Manager

About the Company

Sia is a specialist management consulting firm founded in 1999 that has grown to over 3,000 employees and an annual revenue exceeding $500 million. The firm focuses on delivering high‑quality expertise and results for multinational clients across the globe.

We are seeking an experienced Senior Product Manager with a strong background in consumer‑facing digital products (mobile applications and web platforms) and demonstrated experience in loyalty programs, preferably within the retail sector. The ideal candidate will combine customer‑centric thinking, digital product leadership, and commercial acumen to define product vision, drive execution, and deliver engaging customer experiences that increase acquisition, retention, and loyalty value.

• Define and execute product vision, strategy, and roadmap for consumer‑facing digital products (web and mobile applications).
• Develop differentiating product positioning and messaging across primary customer and market segments.
• Lead end‑to‑end product lifecycle management from ideation and business case development to launch, optimization, and continuous enhancement.
• Drive the design and implementation of customer‑centric experiences that increase engagement, loyalty participation, retention, and revenue generation.
• Define and prioritize product features based on customer insights, analytics, business objectives, and market opportunities.
• Translate business needs into detailed product requirements and user stories.
• Collaborate closely with engineering, UX/UI, CRM, analytics, and marketing teams to deliver high‑quality solutions.
• Leverage customer data, loyalty insights, and behavioral analytics to inform product decisions.
• Own and monitor product KPIs, including adoption, engagement, conversion, retention, NPS, and loyalty performance metrics.
• Lead agile delivery processes and manage product backlogs, sprint prioritization, and release planning.
• Conduct market assessments, competitive analysis, and benchmark industry trends and emerging loyalty capabilities.
• Work with stakeholders across business and technology teams to align product outcomes with strategic objectives.

• Bachelor’s degree in Business, Product Management, Engineering, Computer Science, Digital Technology, or a related field (Master’s degree preferred).
• 8–10+ years of experience, with at least 5+ years in product management roles.
• Significant experience managing consumer‑facing mobile and web applications.
• Hands‑on experience designing, implementing, or managing loyalty programs, customer engagement platforms, rewards ecosystems, or CRM products.
• Prior experience within retail, eCommerce, FMCG, hospitality, or other customer‑centric industries (retail strongly preferred).
• Strong experience with agile delivery methodologies (Scrum/Kanban).
• Effective communication and collaboration skills with engineering, UX/UI, analytics, and business teams.
• Strong knowledge of customer journeys, personalization, CRM, and customer engagement ecosystems.
• Experience with product analytics, experimentation, and A/B testing.
• Solid understanding of digital KPIs and product performance management.
• Experience with prototyping and requirements definition tools such as Figma, Jira, Confluence, Miro, etc.
• Excellent stakeholder management and client‑facing skills.
• Prior experience with Salesforce Loyalty Cloud, CRM platforms, or digital loyalty ecosystems is a strong advantage.
• Arabic language proficiency is preferred but not mandatory.
• Excellent verbal and written communication skills in English.

• Loyalty platforms and rewards ecosystems.
• Omnichannel retail and customer engagement journeys.
• Customer mobile applications and digital ecosystems.
• Membership and rewards products.
• Personalization and customer data platforms.
• CRM and loyalty technology implementations.
• Digital commerce and customer experience platforms.

• Competitive compensation: salary and benefits package benchmarked against the market.
• Entrepreneurial spirit: culture that empowers you to drive your own success and shape the future.
• Tailored career advocacy program with dedicated mentors to support your professional aspirations.
• Continuous learning and development opportunities, particularly in emerging topics.

Sia is an equal‑opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.