Digital Marketing Lead

Job Purpose

• The Digital Marketing Lead supports the Digital Marketing Section Head in implementing and delivering the museum’s digital marketing strategy across all digital verticals. The role has a strong executional and project leadership focus, with particular emphasis on influencer and celebrity management, photography and videography production, campaign and paid media management, and cross-channel digital delivery.
• The role ensures that digital initiatives are delivered to a high standard, aligned with the museum’s brand, narrative, policies and KPIs, while supporting continuous optimisation, innovation and collaboration across the wider Marketing and Communications team.

• Influencer and Celebrity Management: Manage influencers and celebrities via appointed agencies, ensuring brand alignment, compliance, campaign delivery, and performance reporting.
• Photography, Videography and Production Management: Lead end-to-end production of photo and video assets, manage suppliers, ensure quality delivery, and oversee digital asset governance across the museum.
• Digital Paid Media: Support paid media strategy and execution with agencies, including briefing, optimisation, budget pacing, performance tracking, and reporting.
• Campaign Management: Lead end-to-end digital campaign delivery across owned, paid, and earned channels, coordinating stakeholders, optimising performance, and contributing to insights and reporting.
• Social Media: Support social media strategy, daily operations, content governance, creative development, performance review, and optimisation across platforms.
• Website and App Content Optimisation: Support content optimisation and updates across website and app based on performance data, user behavior, and campaign needs.
• CRM and Digital Engagement: Support CRM planning and execution, including audience-led campaigns and bilingual email content development.
• Digital Signage and Surveys: Support digital signage content and digital survey creation, deployment, and analysis.
• Reporting: Contribute to cross-channel digital marketing reporting, insights dashboards, and reporting platform development.
• Additional and Innovation-Focused Responsibilities: Support digital innovation initiatives, pilot projects, workflow optimisation, and the use of AI tools in line with the museum’s digital roadmap.
• Administrative and Management Responsibilities: Support RFPs, agency onboarding, budget and KPI tracking, timelines, approvals, documentation, and governance processes.

• Bachelor’s degree in Marketing, Digital Marketing, Communications or a related field.
• Minimum of 5 to 7 years of experience in digital marketing, preferably within museums, cultural and tourism.
• Proven experience working with agencies and managing multiple digital work streams simultaneously.
• Experience supporting campaigns, content production and paid media delivery.
• Experience in influencer and celebrity management.