Director – Digital & Technology

Digital Strategy for Abu Dhabi Food Hub (ADFH)

this role owns the three-horizon digital roadmap spanning smart physical operations (Horizon
1), digital marketplace platform (Horizon
2), and regional AI-powered platform (Horizon
3), while navigating critical platform partnership decisions and technology vendor relationships.

• Define and execute digital marketplace product strategy, including B2B trade enablement, tenant services, and value-added services
• Drive development of AI-powered capabilities including demand forecasting, predictive analytics, and intelligent supply chain optimization
• Establish data architecture foundation to support advanced analytics and future AI capabilities
• Manage integration with Abu Dhabi Trade & Logistics Platform (ATLP) and other government systems
• Define feature roadmaps, prioritization frameworks, and MVP scoping for iterative platform releases
• Oversee completion of Phase I technology systems (CRM, ERP, access management) with July 2026 go‑live deadline
• Manage technology gap assessment and procurement planning for identified system needs
• Coordinate integration assessments between existing KEZAD Group infrastructure and new ADFH requirements
• Lead RFP processes and vendor selection for new technology platforms and services
• Ensure seamless coordination between technology implementation and physical facility readiness for October 2026 launch
• Own ongoing digital marketplace platform evolution and feature releases after October 2026 launch
• Monitor platform performance, user adoption metrics, and business outcomes
• Drive continuous improvement of tenant experience and digital service offerings
• Manage evolution from Horizon 1 (smart operations) through Horizon 2 (marketplace) to Horizon 3 (AI-powered regional platform)
• Build and lead a small digital product team as the platform scales

• Collaborate with KEZAD CTO and technology team to leverage existing infrastructure and capabilities
• Work cross-functionally with Commercial, Operations, and Administration teams to align digital strategy with operational priorities
• Manage consultant and vendor relationships including technology implementers and strategic advisors
• Coordinate across multiple Annual Operating Plans (AOPs) to ensure integrated execution
• Influence without direct authority in a matrix environment where technology team reports to ADFH CEO and KEZAD Group

• Bachelor's degree in business, Technology, Supply Chain, or related field; MBA or advanced degree preferred
• 10+ years' experience in digital transformation, product management, or technology strategy roles
• 5+ years at senior leadership level (VP, Director, or equivalent) with board-level presentation experience
• Proven track record of launching digital platforms or marketplaces, preferably in B2B environments

• Exceptional stakeholder management and executive communication skills
• Proven ability to influence and drive results in complex matrix organizations without direct authority
• Experience coordinating across multiple functional teams (Commercial, Operations, Technology)
• Strong project management skills with ability to manage aggressive timelines and competing priorities
• Balance of strategic thinking and hands‑on execution capability
• Deep experience in digital marketplace or e‑commerce platform development (B2B strongly preferred)
• Background in food & beverage, FMCG, supply chain, or logistics industries
• Familiarity with AI/ML applications in supply chain, demand forecasting, or predictive analytics
• Experience with trade platforms, logistics technology, or distribution systems