Digital Content Expert

Job Description:

Develop and manage the University’s digital content across its website and various digital platforms, ensuring that the content is high-quality, reflects the University’s institutional identity, improves the user experience, and supports its strategic objectives and digital transformation.

• Provide expertise in website content management and development, including search engine optimization (SEO) and digital accessibility standards, to ensure an effective and outstanding digital experience for different target audiences.
• Apply SEO best practices to enhance content visibility and accessibility.
• Ensure that digital content aligns with the University’s mission, vision, and institutional identity.
• Collaborate with the University’s colleges, departments, and centers to develop digital content that supports its communication and marketing needs; identify keywords and key messages supporting the SEO strategy; and ensure that content flows smoothly and is continuously updated.
• Develop editorial plans for digital content in coordination with the corporate communications, digital marketing, and other relevant University teams.
• Prepare, write, and edit digital content in Arabic and English to achieve the University’s objectives and strengthen its digital presence. Review digital content—including text, headings, images, videos, and multimedia elements—before publication.
• Simplify and present complex academic, research, and administrative information in a clear manner suitable for different audiences.
• Ensure that published information is accurate and up to date, thereby protecting the University’s reputation and credibility.
• Manage and update content using the content management systems (CMS) of the University’s website and affiliated digital platforms.
• Prepare and implement digital content plans and publishing and update schedules in coordination with relevant stakeholders.
• Develop and manage the editorial calendar for the University’s website and other digital pages, including periodic content updates and major institutional projects and initiatives.
• Provide technical support and guidance to CMS users and train them in digital content management best practices.
• Monitor and analyze website performance indicators and prepare periodic reports and recommendations for improvement.
• Use digital analytics and artificial intelligence tools to improve content quality and enhance audience engagement.
• Develop mechanisms and procedures for monitoring content quality and addressing feedback and errors effectively and promptly.
• Conduct periodic reviews of the website and digital channels and identify opportunities for ongoing development and improvement.
• Ensure compliance with digital governance policies and institutional standards for electronic publishing.
• Maintain the confidentiality of information and comply with professional ethics.

• Bachelor’s degree in media, Mass Communication, Digital Marketing, Arabic Language, English Language, or an equivalent field. A master’s degree in a relevant discipline is preferred.

• Research and Development Mechanisms training courses.
• Brainstorming Methods training courses.
• Knowledge Management training courses.
• Strategic Planning training courses.
• Specialized Training Courses Rules and Regulations training courses, in relation to the organizational unit work nature.
• Government entities and institutions affairs matters training courses.
• Decision Making and Problem-solving training courses.
• Specialized Competencies Knowledge of advanced management approaches.
• Commitment to quality and accuracy standards throughout every stage of digital content preparation and management.
• Knowledge of…