Performance Marketing Specialist

At Beat Educations, we are bridging the gap between industry requirements and workforce skills across the UAE and GCC. From corporate upskilling programs in Power BI, data analytics, and AI, to tailored sales and leadership training, we help organizations and professionals transform their potential into performance. We are looking for a data-obsessed, highly dynamic Performance Marketer with deep expertise in B2B acquisition and paid media strategy to scale our reach across the UAE market.

• Multi-Channel Ad Management:
  Design, build, execute, and scale high-converting B2B paid campaigns across Meta Ads (Facebook/Instagram), Google Ads (PPC, Search, Display), Tik Tok Ads, and Linked In Ads.
• B2B Lead Generation:
  Build targeted multi-stage funnels focused on capturing decision-makers (CEOs, HR leaders, L&D managers, Sales Directors) across the UAE.
• KPI-Driven Optimization:
  Drive, analyze, and optimize core performance metrics including CAC, ROAS, CPL (Cost per Lead), CTR, Conversion Rates, and LTV.
• Budget Management & Allocation:
  Efficiently manage media spend, conducting regular budget reallocations based on channel efficiency and lead quality.
• A/B Testing & Funnel Optimization:
  Run continuous experiments on ad creative, ad copy, landing pages, audience segmentation, and lead forms.
• Data & Analytics Tracking:
  Set up tracking parameters (UTM parameters, Meta Pixel, Linked In Insight Tag, Google Analytics
  4) to ensure accurate cross-channel attribution.
• Collaboration:
  
  Partner with our internal design, sales, and content teams to deliver performance-focused ad creatives and landing page messaging.

• Experience:
  
  2–4+ years of hands-on performance marketing experience, with a heavy focus on B2B lead generation.
• Platform Mastery:
  Demonstrated hands-on proficiency in:
  Linked In Campaign Manager (Matched Audiences, InMail/Message Ads, Lead Gen Forms) Google Ads (Search, Performance Max, Display) Meta Ads Manager (B2B audience targeting, custom lookalikes) Tik Tok Ads Manager (Brand awareness & lead conversion)
• KPI Alignment:
  Proven track record of taking full ownership of ad spend budgets and delivering against set conversion and CAC targets.
• Regional
  
  Experience:
  
  Experience running paid digital campaigns specifically targeting the UAE or GCC market is strongly preferred.
• Analytical
  
  Skills:
  
  High fluency in data analysis, using GA4 and dashboard reporting tools to present actionable ROI insights.