Digital Product Executive
Role purpose
Support the design content optimisation and day-to-day quality of the group s and portfolio companies websites applications and digital experiences The role ensures user journeys are intuitive brand-consistent accessible current and technically well maintained
Key responsibilities- User experience and journey design Map user flows and identify friction across websites applications landing pages and forms Create wireframes and journey recommendations and support usability testing and heuristic reviews
- User interface and design system support Create and refine interface layouts and components in Figma using approved design systems Ensure responsive behaviour clear visual hierarchy and brand consistency and prepare detailed handovers for developers
- Content management and web operations Publish and update website content through approved CMS workflows Manage page structures digital assets metadata and links and coordinate multilingual updates Conduct content audits and flag outdated incomplete or inconsistent information
- Quality assurance accessibility and releases Test pages and features across browsers and devices before release Check forms links tracking responsiveness and accessibility and maintain defect logs through resolution and verification
- Analytics and optimisation Use analytics heatmaps and behavioural data to identify improvements Support A B testing and landing-page optimisation and compare performance before and after releases
- Digital standards and collaboration Maintain web and application content standards publishing guides and QA checklists Coordinate with Technology Creative Growth Brand and portfolio stakeholders to support launch readiness
- Wireframes and user-flow recommendations
- Figma interface updates
- Accurate CMS publishing
- Web and application QA reports
- Accessibility and usability improvements
- Analytics-based recommendations
- Current content standards
- Measures of success
- Digital defect rate
- Content accuracy and freshness
- QA completion
- User-journey improvement
- Conversion uplift
- Accessibility progress
- On-time publishing
- Stakeholder satisfaction
Bachelor s degree in UX, digital design, web, marketing, technology, or a related discipline. Fluent English is required;
Arabic is desirable.
Four to seven years of experience across UX, UI, web operations, CMS, or digital experience. Hands-on experience with Figma and CMS platforms. Strong knowledge of responsive design, web QA, analytics, and developer collaboration. Exposure to mobile applications, accessibility, conversion-rate optimisation, or usability research is preferred.
Technical skills- Figma
- CMS platforms
- GA4
- Heatmap and behaviour analytics tools
- HTML and CSS fundamentals
- Responsive design
- Accessibility and WCAG
- Web QA
- SEO fundamentals
- Jira or similar task-management tools
- UX research fundamentals
Sound strategic and commercial judgement appropriate to the role level. Ownership of outcomes, quality, and follow-through. Strong stakeholder management and collaboration across group and portfolio teams. Clear written and verbal communication, including the ability to simplify complex information. Strong prioritisation and execution in a fast-evolving environment. Curiosity, learning agility, and responsible use of data, digital tools, and AI.
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