Head of Creative Lab | Al- Futtaim Automotive

Job description

Overview of the role

Al-Futtaim Automotive is building a Creative Lab to shape how its digital experiences look, feel and perform across a diverse portfolio of automotive brands.

We are looking for a creative technology leader who can unite product design, generative AI, social-first content and experimentation. You will lead a multidisciplinary team delivering distinctive, accessible and measurable experiences across websites, apps, e-commerce, vehicle configurators, owners’ portals, Whats App, social media and employee-facing AI interfaces.

It is a hands-on leadership opportunity for someone who understands that great creative work must do more than look good. It must engage, convert, learn and improve.

What you will do

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Lead the Creative Lab
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Build and develop a multidisciplinary team spanning product design, research, creative technology, generative AI, social content and creative analytics. Strengthen in-house capability while managing agency and creator partnerships.

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Build a multi-brand design system
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Establish reusable components, design tokens and design-to-code standards that support distinctive English and Arabic experiences across web and mobile platforms.

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Scale generative AI production
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Develop production-grade workflows for copy, imagery, video, voice and personalized creative. Maintain robust controls for human review, OEM approvals, intellectual property, product accuracy, data privacy and brand safety.

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Create social-first content
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Use trends, social listening, creator partnerships and performance insights to produce culturally relevant content for platforms such as Tik Tok, Instagram Reels, Snapchat and You Tube Shorts.

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Deliver personalized experiences
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Turn customer segments and real-time signals into relevant content and interfaces across websites, apps, Whats App, email and other digital channels.

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Make experimentation the default
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Embed A/B and multivariate testing across interfaces, journeys and creative. Use evidence to improve conversion, engagement, usability, organic performance and cost efficiency.

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Champion research and accessibility
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Establish continuous customer research and ensure priority experiences meet WCAG 2.2 AA, Arabic and right-to-left requirements.

What you will bring

• A Bachelor’s or master’s degree in human-Computer Interaction, Interaction Design, Digital Media, Creative Technology, Computer Science or a related discipline

• 12+ years of experience across UX/UI, product design and digital creative

• 5+ years leading multidisciplinary teams

• Proven ownership of a multi-brand or multi-product design system in production

• Experience scaling generative AI content pipelines, with measurable improvements in speed, cost or production capacity

• A track record of social-first content with strong organic performance

• Experience leading A/B or multivariate testing with measurable uplift

• Experience delivering personalization across customer segments or channels

• Strong knowledge of interaction design, customer research and accessibility

• Experience designing and producing content for English and Arabic audiences

• A portfolio linking creative decisions to customers, commercial or performance outcomes

Experience in automotive, e-commerce, consumer technology, media or telecommunications is preferred. GCC experience would be advantageous.

Technical capabilities

Your technical experience should include several of the following:

• Design systems, Figma, design tokens and Storybook

• LLMs, diffusion models, generative image, video, voice and avatar workflows

• Social listening, creator content, video production, and hook and retention analysis

• Personalization and dynamic creative optimization

• A/B and multivariate testing, statistical power and…