Manager – Digital Marketing

Manage and support the implementation of Modon Holding’s Group-wide digital strategy, converting approved strategic priorities into practical, governed, and measurable digital activity across Modon's business segments.

The role is responsible for the hands-on management of the Group’s social media channels and digital campaigns. It also supports the implementation of digital-governance processes, marketing-technology workflows, performance-marketing measurement standards and Group-wide performance reporting.

Working under the direction of the Associate Director, the position collaborates with business units, Corporate Communications, Brand Marketing, Customer Service, Legal, IT, Data and appointed agencies to improve digital effectiveness while protecting the Group’s brand, data, accounts and reputation.

• Support in converting the approved Group digital strategy into implementation plans, channel activity, campaigns and measurable initiatives.
• Prepare detailed delivery plans covering actions, owners, timelines, dependencies, approved budgets and success measures.
• Coordinate agreed digital initiatives with Group functions, business units and appointed agencies.
• Maintain delivery trackers and follow up with internal and external stakeholders to ensure agreed actions are completed.
• Monitor developments in digital platforms, marketing technology, audience behaviour and competitor activity, highlighting relevant opportunities or risks.

• Implement and maintain approved Group digital and social media policies, standards, playbooks, templates and operating procedures.
• Support in drafting or updating governance documents based on operational requirements and audit findings.
• Administer content-request, briefing, approval, publishing and escalation workflows across Group and business-unit activity.
• Maintain documented standards for account ownership, platform access, campaign naming, UTM conventions, content quality and KPI definitions.
• Conduct periodic operational audits of social media accounts, advertising accounts, content practices, tracking arrangements and agency compliance.
• Document governance, security, measurement and operational gaps and coordinate agreed corrective actions.
• Prepare and deliver onboarding materials, user guidance and practical training for Group and business-unit teams.

• Work closely with the Group social media agency and directly manage the day-to-day operation of the Group’s corporate social media pages.
• Support the development of the Group social media strategy and execute the approved strategy across relevant platforms.
• Adapt content appropriately for different platforms, audiences and business requirements while maintaining Group brand consistency.
• Use social listening and community feedback to identify audience needs, sentiment changes, misinformation, emerging issues and content opportunities.

• Ensure digital content complies with Group brand standards, factual requirements, intellectual-property and usage rights, accessibility expectations and platform policies.
• Prepare campaign briefs covering the objective, audience, proposition, channel role, creative requirements, timing, approved budget and measurement plan.
• Configure, launch, monitor and optimise digital campaigns directly where activity is managed in-house.
• Coordinate campaign setup and execution with appointed media, creative, content and social media agencies.
• Manage campaigns across Meta, Google and other approved platforms in accordance with the agreed channel plan and approved budget.
• Complete pre-launch checks covering creative assets, links, landing pages, tracking, targeting, exclusions, budgets, approvals and platform…