Digital Marketing Specialist - Freelance - Short term Job Abu Dhabi area,UAE/Dubai,IT/Tech

The Digital Marketing Lead supports the Digital Marketing Section Head in implementing and delivering the organisation’s digital marketing strategy across all digital verticals. The role has a strong executional and project leadership focus, with particular emphasis on influencer and celebrity management, photography and videography production, campaign and paid media management, and cross‑channel digital delivery.
The role ensures that digital initiatives are delivered to a high standard, aligned with the organisation’s brand, narrative, policies and KPIs, while supporting continuous optimisation, innovation and collaboration across the wider Marketing and Communications team.

Responsibilities

Influencer and Celebrity Management: Manage influencers and celebrities via appointed agencies, ensuring brand alignment, compliance, campaign delivery, and performance reporting
Photography, Videography and Production Management: Lead end-to-end production of photo and video assets, manage suppliers, ensure quality delivery, and oversee digital asset governance across the organisation
Digital Paid Media: Support paid media strategy and execution with agencies, including briefing, optimisation, budget pacing, performance tracking, and reporting
Campaign Management: Lead end-to-end digital campaign delivery across owned, paid, and earned channels, coordinating stakeholders, optimising performance, and contributing to insights and reporting
Social Media: Support social media strategy, daily operations, content governance, creative development, performance review, and optimisation across platforms
Website and App Content Optimisation: Support content optimisation and updates across website and app based on performance data, user behavior, and campaign needs
CRM and Digital Engagement: Support CRM planning and execution, including audience-led campaigns and bilingual email content development
Digital Signage and Surveys: Support digital signage content and digital survey creation, deployment, and analysis
Reporting: Contribute to cross‑channel digital marketing reporting, insights dashboards, and reporting platform development
Additional and Innovation‑Focused Responsibilities: Support digital innovation initiatives, pilot projects, workflow optimisation, and the use of AI tools in line with the organisation’s digital roadmap
Administrative and Management Responsibilities: Support RFPs, agency onboarding, budget and KPI tracking, timelines, approvals, documentation, and governance processes

Required Qualifications and Experience

Bachelor’s degree in Marketing, Digital Marketing, Communications or a related field
Minimum of 5 to 7 years of experience in digital marketing, preferably within museums, cultural and tourism
Proven experience working with agencies and managing multiple digital work streams simultaneously
Experience supporting campaigns, content production and paid media delivery
Experience in influencer and celebrity management