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Digital Marketing Specialist
Job Description & How to Apply Below
We are looking for a hands‑on Digital Marketing Specialist who can independently manage paid campaigns while understanding the technical infrastructure behind lead generation. The role connects advertising platforms, Whats App Business, tracking tools, websites/landing pages, and CRM systems to ensure leads are generated, tracked, delivered, and measured correctly.
Key Responsibilities- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Plan, launch, manage, and optimize Google Ads campaigns, including Search and Performance Max.
- Manage lead‑generation performance with focus on lead quality, CPL, conversion rate, and ROI.
- Manage Meta Business Portfolio / Business Suite, ad accounts, pages, Pixels, permissions, and related digital assets.
- Maintain a strong technical understanding of CRM integrations and the flow of leads from Meta, Google, websites, landing pages, portals, and other sources into the CRM.
- Work with the CRM Administrator on lead routing, source tracking, integrations, automations, and data‑flow issues.
- Manage and troubleshoot Whats App Business Platform/API, templates, broadcast workflows, permissions, and platform compliance.
- Apply Whats App and Meta policies and best practices to reduce avoidable account restrictions and business disruption.
- Implement and troubleshoot Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), GA4, and conversion tracking.
- Monitor integrations between advertising platforms, landing pages, Whats App, and CRM systems; identify where lead delivery or tracking breaks.
- Maintain proper company ownership, access controls, permissions, recovery methods, and security for digital assets.
- Prepare clear performance reporting covering spend, leads, CPL, lead quality, conversion, and source attribution.
- Coordinate with technical, CRM, web, or agency resources when development support is required.
- 3–5 years of hands‑on digital marketing / performance marketing experience.
- Strong practical experience with Meta Ads Manager and Google Ads.
- In‑depth understanding of Meta Business Portfolio / Business Suite and digital asset permissions.
- In‑depth understanding of CRM integrations, lead flow, lead routing, and source attribution.
- In‑depth understanding of Whats App Business Platform/API, templates, broadcast communication, and Meta policies.
- Good working knowledge of Meta Pixel, CAPI, GA4, and GTM.
- Working understanding of APIs, webhooks, and third‑party integrations; coding is not required.
- Ability to troubleshoot lead‑delivery, tracking, account‑access, and integration issues.
- Experience in high‑volume lead‑generation businesses. Real estate brokerage experience is strongly preferred.
- Execution‑focused and comfortable working hands‑on without relying on a large team.
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