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Job Description & How to Apply Below
The Manager, Digital Channels & Mar Tech is responsible for leading the strategic direction, development, and optimization of ADNOC Distribution’s digital customer channels and marketing technology initiatives. This role focuses on enhancing customer engagement, digital experience, and marketing effectiveness across web, mobile, and in-store platforms. The Manager collaborates closely with the dedicated digital technology team for technical implementation, ensuring all digital and Martech activities aligning with business objectives, customer needs, and corporate strategy.
KEY ACCOUNTABILITIES:Digital Channels Strategy & Roadmap
- Define a multi-year digital channels strategy aligned to customer experience, marketing, and commercial priorities, with clear objectives and value cases.
- Own the product roadmap for web, mobile app, in-store screens, and portals; prioritize features by customer impact, feasibility, and ROI.
- Establish governance for intake, prioritization, and release planning; run quarterly planning and backlog refinement cadences.
- Ensure platform interoperability and a unified experience across touchpoints through robust processes and shared design systems.
- Benchmark against regional/global fuel retail leaders; incorporate emerging trends into the roadmap responsibly.
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