AVP, Planning and Strategic Initiatives

The role holder is responsible for leading Distribution & Sales’ strategic planning initiatives and providing performance support to Distribution & Sales Teams. The role holder will lead key strategic initiatives including Channel strategies, Transformation Projects, channel and role balanced scorecard framework, aggregated change plan for Distribution & Sales, value optimising performance support enablers and initiatives, Be Your Best strategic programme, as well as maintain an engaging internal communications framework.

The role holder will own, lead, and promote the FABWay performance framework and D&S culture plan and provide direct stakeholder support for the Head of Distribution & Sales.

• Support, manage and deliver the Branch Transformation Plan in line with Distribution & Sales BEST Strategy and Consumer Banking Strategy.
• Lead optimisation initiatives to reduce costs and streamline the business aligned to Consumer Banking vision and the strategy plan.
• Work with key stakeholders to deliver key projects to evolve the branch network from transaction focused to digital and customer advisory focused.
• Develop and support transformation projects, channel strategies and manage change plans for Distribution & Sales, including Employee Banking.
• Lead the Distribution & Sales overall annual planning process and delivery of tools and enablers, including target allocation, balanced scorecards, incentives and campaigns.
• Own and lead FABWay Performance Framework and ensure the framework is embedded as a way of working across all channels and developed to support business growth.
• Own the delivery of the Business Knowledge plan and effective upskilling of front-line teams across all channels through Training, Clinics, How to Guides, Campaign Support Tools, FAQs and Huddles.
• Drive the strategic Be Your Best initiative, colleague engagement plans, communications framework, business reviews and stakeholder support activities aligned to business needs and operating rhythm.

• University Degree or Equivalent Qualification.
• Minimum of 8-10 years of experience in Banking.
• At least 5 years in a similar role.
• Experience in planning, transformation, stakeholder management, frontline sales and colleague engagement.

• Sales Diploma or certification preferable.

First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.

Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to "Grow Stronger." We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization

FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development.

At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication.

Join our team and be part of a journey to shape the future of banking.