Digital Marketing Coordinator startAD - UAE

Position Overview

New York University Abu Dhabi is seeking a Digital Marketing Coordinator to join start

AD in Abu Dhabi, UAE. This Higher Education marketing role focuses on digital campaign execution, brand strategy, content creation, and marketing operations to support entrepreneurship programs, partnerships, and stakeholder engagement initiatives.

Country: UAE;
City:
Abu Dhabi;
Industry: Higher Education;
Function:
Marketing Communications;
Salary:  monthly (Market estimated);
Gender: Any Candidate Nationality:
Any;
Job Type: Full‑time

• Coordinate and execute integrated digital marketing campaigns across social media, PR, events, and video production
• Manage day‑to‑day marketing operations using tools such as Hub Spot, Asana, and analytics platforms
• Collaborate with internal teams, vendors, and partners to ensure timely and cost‑effective campaign delivery
• Monitor campaign performance, market trends, and audience engagement metrics to optimize results
• Develop bilingual Arabic and English marketing content for websites, blogs, newsletters, and thought leadership materials
• Support SEO initiatives, website updates, and content marketing strategies to enhance online visibility
• Engage with partner communications teams for cross‑promotional activities and media coverage opportunities
• Coordinate program recruitment marketing and stakeholder communication initiatives
• Track marketing KPIs and prepare performance reports aligned with strategic objectives

• Bachelor's degree in Communication, Journalism, Marketing, or related discipline
• Minimum three years of experience in a digital agency or in-house marketing environment
• Strong bilingual copywriting and editing skills in Arabic and English
• Proficiency in marketing automation, analytics, and project management tools such as Hub Spot, Asana, Google Analytics, Word Press, and Adobe Suite
• Strong organizational skills and ability to manage multiple campaigns simultaneously
• Analytical mindset with ability to interpret performance data and refine strategies
• Excellent communication and stakeholder coordination skills

• Digital marketing strategy and execution
• Social media management and community engagement
• Content creation and SEO optimization
• Marketing automation and campaign tracking
• Project coordination and vendor management
• Performance analytics and reporting

• Opportunity to contribute to innovation and entrepreneurship initiatives in Abu Dhabi
• Competitive tax‑free salary with comprehensive benefits
• Collaborative environment within a globally ranked university
• Exposure to regional and international startup ecosystems
• Professional growth in strategic digital marketing and brand management
• Inclusive workplace culture focused on innovation and impact

New York University Abu Dhabi is a leading international research university and part of NYU’s global academic network spanning New York, Abu Dhabi, and Shanghai. Recognized among the world’s top institutions, NYU Abu Dhabi integrates rigorous academic programs with research excellence and community engagement. Through initiatives such as start

AD, the university advances entrepreneurship, innovation, and economic development across the region while fostering a diverse and globally connected academic community.