Social Media and Influencer Marketing Manager - ADNOC Distribution UAE

Position Overview

ADNOC Distribution is seeking a Social Media and Influencer Marketing Manager in Abu Dhabi, UAE to lead digital content strategy, brand storytelling, and influencer partnerships across multiple platforms. This senior Oil and Gas retail marketing role focuses on strengthening brand visibility, driving digital engagement, and delivering data‑driven campaigns that support strategic business objectives.

• Country: UAE
• City:
  Abu Dhabi
• Industry: Oil & Energy
• Function:
  Marketing
• Salary:  monthly (Market estimated)
• Gender: Any
• Candidate Nationality:
  Any
• Job Type: Full-time

• Develop and execute platform-specific social media content strategies aligned with corporate brand identity.
• Coordinate with Brand and Design teams to produce multimedia content including videos, graphics, and digital assets.
• Manage always‑on content across Oasis by ADNOC, Car Care services, Voyager, and related retail offerings.
• Guide in‑house videography for social‑first and live content including Instagram Stories and event coverage.
• Maintain structured content calendars to ensure consistent and timely messaging.
• Monitor campaign performance and deliver daily, weekly, and monthly reports with actionable insights.
• Identify and manage influencer partnerships aligned with campaign objectives.
• Oversee influencer‑led content creation and measure partnership effectiveness.
• Manage online engagement, sentiment monitoring, and escalation of customer inquiries.
• Collaborate with internal departments to ensure accurate public communication.
• Utilize analytics tools to evaluate campaign ROI and optimize digital performance.
• Stay updated on digital trends to maintain competitive brand positioning.

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum 8 years of experience in social media content creation and influencer marketing.
• Proven experience managing corporate or agency‑level digital campaigns.
• Strong analytical skills with experience using social media analytics and reporting tools.
• Excellent communication and project management capabilities.
• Ability to manage cross‑functional coordination and multiple campaigns simultaneously.

• Digital content strategy and storytelling.
• Influencer partnership management.
• Social media analytics and performance reporting.
• Brand management and corporate communications.
• Campaign planning and execution.
• Stakeholder coordination and crisis communication.
  
  Data‑driven marketing optimization.

• Leadership role within a leading energy and retail brand in Abu Dhabi.
• Opportunity to shape digital brand presence across the UAE.
• Competitive compensation and executive growth pathway.
• Exposure to large-scale marketing initiatives and strategic campaigns.
• Collaborative environment focused on innovation and continuous improvement.

ADNOC Distribution is a leading fuel and retail operator in the UAE and a key subsidiary of ADNOC Group. The company operates an extensive network of service stations, convenience retail outlets, and mobility solutions, delivering high-quality products and services while maintaining strong corporate governance and brand excellence standards.