Trade Marketing Executive

Responsibilities

• Develop and execute trade marketing strategies tailored to specific retail channels to boost brand visibility and sales
• Analyze market trends and consumer behavior to identify opportunities for promotional activities and product placements
• Collaborate with sales teams to ensure alignment on trade promotions and initiatives that drive revenue growth
• Manage the budget for trade marketing activities ensuring effective allocation of resources to maximize ROI

• A bachelor's degree in marketing, business administration, or a related field is essential for understanding market dynamics.
• At least 3-5 years of experience in trade marketing or sales roles, preferably within the consumer goods industry, is critical.
• Proficiency in data analysis and marketing software, such as Excel or CRM tools, to drive actionable insights.
• Excellent communication skills in English, with knowledge of additional languages being an asset for diverse markets.