Arabic Social Media Content Creator – Real Estate

Responsibilities

• Create high-quality social media content including reels, Tik Toks, stories, posts, short videos, and on-camera content.
• Develop creative content ideas, scripts, hooks, captions, and concepts that match the brand identity and target audience.
• Shoot and edit property videos, office content, staff videos, community lifestyle content, and promotional campaigns.
• Manage and organize the monthly content calendar in coordination with the marketing team.
• Stay updated with social media trends, platform algorithms, viral formats, and competitor activity in the UAE real estate market.
• Support the marketing team in planning campaigns for lead generation, brand awareness, new projects, property launches, and company announcements.
• Coordinate with the graphic designer, videographer, sales team, and management to produce timely and high-quality content.
• Write captions, video scripts, voice‑over scripts, and short advertising content for different platforms.
• Monitor content performance and suggest improvements based on engagement, reach, views, and lead quality.
• Assist in community management by responding to comments, messages, and audience engagement when required.
• Ensure all content is professional, accurate, visually appealing, and aligned with the company’s tone, brand guidelines, and business objectives.
• Support with basic paid social media campaign content when needed.
• Maintain organized files for all photos, videos, drafts, scripts, and published content.

• Minimum 2–4 years of experience in content creation, social media, digital marketing, or a similar role.
• Previous experience in real estate, property, lifestyle, luxury, hospitality, or agency background is preferred.
• Strong experience in creating reels, Tik Tok videos, Instagram stories, short‑form videos, and trend‑based content.
• Excellent scriptwriting skills, including hooks, captions, storytelling, and short advertising copy.
• Comfortable appearing on camera and guiding others during shoots.
• Good knowledge of Instagram, Tik Tok, Facebook, Linked In, and other social media platforms.
• Ability to shoot and edit content using mobile or professional tools.
• Knowledge of editing tools such as Cap Cut, Canva, Adobe Premiere Pro, Final Cut, or similar tools is preferred.
• Strong understanding of social media trends, content performance, audience engagement, and platform algorithms.
• Ability to manage a content calendar and work under deadlines.
• Creative mindset with strong attention to detail and visual quality.
• Good communication skills and ability to coordinate with sales, marketing, design, and management teams.
• Arabic and English language skills are preferred.
• UAE experience is preferred.
• Portfolio or sample work is required.