Digital Marketing Manager

About The Job

Based at Emirates Palace Mandarin Oriental, Abu Dhabi within the Sales & Marketing department, the Digital Marketing Manager is responsible for developing and implementing digital marketing strategies to increase online presence and improve marketing and sales efforts of the hotel and other revenue streams. The role covers online content management, social media management, exploring online marketing opportunities and managing the company’s website and web traffic.

The Digital Marketing Manager works closely with the commercial team, revenue, food & beverage, spa, rooms to develop and execute the digital and commercial activities and reports to the Director of Marketing & Communications.

• Enhance the hotel’s marketing and sales efforts via all e-commerce opportunities
• Increase the digital marketing engagement of the hotel and meet the key performance indicators (KPIs) set by the corporate team and owners team
• Ensure compliance with the corporate identity guidelines on the  website
• Be the guardian of the hotel's digital media platforms
• Manage the hotel's various social media strategies and executions
• Plan, execute, and optimize social media paid campaigns while overseeing organic content creation
• Propose and develop digital media campaigns (for brand building and tactical offers) to drive digital media exposure and revenue
• Strategise and execute 360 digital marketing campaigns to promote the various revenue streams of the hotel
• Lead the digital marketing execution with appointed agencies for performance marketing and social media marketing
• Coordinate direct marketing with business partners
• Promote marketing channels, including GDS and MO reservations
• Market research & evaluate the online presence, including search engine optimisation, partners, links, online promotions and premium partners’ website updates
• Monitor the hotel’s online presence on travel portals such as Expedia, , and Trip Advisor and ensure regular updates are done
• Explore digital marketing opportunities through online partners including Expedia,  and Trip Advisor
• Strategise and produce digital assets for performance marketing campaigns in line with the brand and creative guidelines
• Introduce digital marketing e‑commerce tools and platforms to improve productivity and efficiency
• Provide regular reporting and assistance with the marketing plans and strategies to drive results
• Work closely with the MOHG branding and digital team to execute various projects in line with the brand guidelines
• Assist in developing, maintaining and managing the annual marketing budget and expenses related to digital marketing and e‑commerce

• Degree holder in Marketing, e‑Commerce Management or related discipline
• At least 10 years solid experience in a similar capacity, preferably in luxury hospitality; resort experience a plus
• Excellent communication skills, articulate and compelling communication style
• Ability to write clearly in a variety of communication settings and styles, appropriate to relevant audiences
• Creative and strategic skills to plan and execute digital content creation and execution
• Proven track record with project management skills
• Creative thinking, flair and imagination
• Excellent analytical and strategic leadership skills to lead digital marketing opportunities for the hotel
• Ability to work in a multicultural environment and adapt to the needs of the commercial team
• Better understanding of the hospitality industry and commercial opportunities to drive total revenue management
• Strong proficiency in written and verbal communication in English

• Learning & Development – unique learning and development programmes at various stages of your career to facilitate continuous growth
• MOstay – complimentary nights and attractive rates on rooms for you and your loved ones when you work as hard as our colleagues do
• Health & Colleague Wellness – a variety of health benefits and wellness programmes for all colleagues globally
• Retirement Plans – various retirement plans depending on length of service and role