Marketing and Communications Manager

Responsibilities

• Responsible for strategic branding and positioning of the facility by developing and implementing a marketing strategy to meet and exceed annual revenue targets.
• Develop and maintain strategic relationships and coordinate day‑to‑day marketing activities within agreed guidelines.
• Create incentive and tailor‑made marketing plans to attract customers to facility services.
• Implement marketing plan and budget for the facility, coordinating with the Senior Officer on proposals for different groups.
• Implement promotional plans for staff and customers to guarantee a steady stream of customers, especially during off‑peak periods.
• Allocate and control marketing budget across internal and external sponsorship, profiling and advertising costs, and approve subordinate budget inquiries as required.
• Implement marketing and communication strategy to meet academic and clinical objectives, including advertising and media plan.
• Conduct market research, evaluate products, prices and services, and ensure highest standards in UAE operations.
• Identify market needs through research activities to understand customer priorities and aspirations.
• Oversee production of marketing collateral and communication material, coordinate events, promotional programs, conventions, and meetings.
• Ensure events are well attended and organized.
• Implement brand positioning, market activities, and forecasting.
• Maintain up‑to‑date competitor information to preserve the facility’s competitive edge.
• Coordinate communication programs, manage and promote the facility brand to UAE audiences.
• Liaise with media to create awareness of the facility’s mission, clinical programs, staff and events; direct and oversee marketing projects as the main project manager.
• Manage production of promotional items and gifts and drive the annual calendar of marketing and promotional events.
• Develop ideas for feature articles, interviews, presentations, and other public relations activities to promote awareness of the facility.
• Represent the facility to press and public at exhibitions, road shows and interview programs in an ethical manner.
• Identify & establish a community engagement program in UAE and key international markets.
• Develop key corporate communications, including special events, brochures, website and other mediums in strategically important areas.
• Monitor delivery of promotional materials, maintain core external web pages.
• Ensure accountability and compliance with the approved budget.
• Manage marketing research activities to identify target markets and appropriate media distribution.
• Provide marketing information and support to committees; chair committees as assigned.
• Evaluate and report on effectiveness of activities; consult with the Director.
• Ensure operational effectiveness of the department; administer marketing department services.
• Monitor, evaluate, and improve efficiency and effectiveness of service delivery; identify opportunities for improvement.
• Delegate and supervise marketing departmental team; assign priorities and evaluate performance.
• Recommend training to correct deficiencies and provide guidance on policy.
• Ensure good customer service within the department.
• Maintain collaborative relationships with key management personnel; monitor trends and regulatory guidelines.
• Maintain contacts with media community, academies, government entities, healthcare providers, and sponsors.
• Act as manager of the team, checking workload, ensuring performance management, supervising staff, and overseeing training and orientation.
• Plan and supervise day‑to‑day activities of the section; streamline processes wherever possible.

• 6–8 years of relevant progressive experience in a similar role, with at least 3 years of supervisory experience.
• Experience in a large healthcare facility.