Segment - Product Marketing Specialist; B2C

Type
- Long Term

Salary
- Up to 12,000 AED

• Develop and execute marketing strategies for key customer segments and product offerings.
• Collaborate with Product and Business teams to understand product features, customer needs, and market opportunities.
• Develop customer personas and identify opportunities to improve customer acquisition, engagement, and retention.
• Create compelling product positioning, messaging, and value propositions tailored to different customer segments.
• Ensure consistent product messaging across all marketing channels and customer touchpoints.
• Translate technical product capabilities into clear customer benefits.

• Plan and execute end-to-end go-to-market (GTM) strategies for new product launches, feature enhancements, and promotional campaigns.
• Work closely with Digital Marketing teams to drive customer acquisition, engagement, and product adoption.
• Coordinate integrated marketing campaigns aligned with business objectives.

• Partner with creative and content agencies to develop digital campaigns, landing pages, marketing collateral, and promotional assets.
• Prepare campaign briefs, review creative deliverables, and ensure alignment with brand guidelines and timelines.
• Collaborate effectively with Product, Sales, Business, Design, and Marketing teams.
• Develop product presentations, product sheets, sales collateral, and messaging guides.
• Equip internal stakeholders with clear product messaging and campaign information.
• Conduct market research, competitor analysis, and customer insight studies.
• Gather customer feedback and business insights to refine product positioning and marketing strategies.

• Monitor campaign performance and product marketing initiatives.
• Track key marketing KPIs and provide actionable recommendations to improve campaign effectiveness and customer engagement.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–6 years of experience in Product Marketing, Segment Marketing, Growth Marketing, or Consumer Marketing
  .
• Hands‑on experience in B2C marketing for consumer‑facing digital products, fintech, digital payments, banking, e‑commerce, telecom, or mobile applications is highly preferred.
• Proven experience leading product launches and go-to-market (GTM) initiatives.
• Strong understanding of product positioning, customer segmentation, and lifecycle marketing.
• Experience working with cross‑functional teams and external agencies.
• Excellent communication, presentation, stakeholder management, and project management skills.