Growth Marketing Manager; Content & Social Media

Role & responsibilities

• Own and execute the content strategy across Linked In, X, You Tube, Tik Tok, and Instagram, with a primary focus on Linked In and X.
• Create, schedule, and publish engaging content across all social media channels.
• Repurpose content into multiple formats, including posts, threads, short videos, and blog articles.
• Grow brand awareness, engagement, and organic user acquisition through content marketing.
• Optimize You Tube videos for SEO, including titles, descriptions, keywords, thumbnails, and Shorts.
• Research industry trends, competitors, and content opportunities.
• Monitor social media and website analytics, and continuously improve content performance.
• Propose and drive website content, landing page, onboarding, messaging, and product improvements based on marketing insights and user behavior.
• Collaborate closely with the Founder on growth strategy and marketing initiatives.

• 2+ years of experience in Growth Marketing, Content Marketing, or Product Marketing.
• Excellent written English.
• Strong understanding of Linked In content marketing.
• Strong understanding of X (Twitter) growth strategies.
• Experience managing You Tube channels.
• Familiarity with Tik Tok and Instagram content formats.
• Strong SEO knowledge.
• Experience using AI tools such as ChatGPT for content creation.
• Basic Canva design skills.
• Basic video editing skills (Cap Cut, Premiere Pro, or similar).
• Ability to analyze data and make growth recommendations.
• Comfortable working independently in a startup environment.