Senior Growth Product Manager - User Activation Job Abu Dhabi area,UAE/Dubai,Marketing / Advertising / PR

Responsibilities

Own exchange active user metrics (MAU/Cumulative Transactors), define and execute user activation growth strategies

Lead consumer-facing growth feature planning and iteration, including task systems, check-ins, rewards stores, and trading incentives

Plan and operate user campaigns (trading competitions, airdrops, seasonal events), with ability to build campaign platforms or templatized frameworks from 0 to 1

Continuously optimize activation conversion and retention curves through data‑driven approaches (funnel analysis, user segmentation, A/B testing)

Coordinate cross‑functional resources across design, engineering, data, and compliance to drive project delivery

Monitor industry trends and competitor activities, identify actionable growth opportunities

Requirements

5+ years in internet product/growth roles, with at least 2 years at a crypto exchange or Web3 platform

Demonstrated ownership of activation/retention metrics with proven results (DAU/MAU growth, retention improvement, etc.)

Strong consumer‑facing product design skills, with 0‑to‑1 experience in task systems, gamification, or viral growth features

Proven track record in large‑scale campaign planning and execution

Experience with licensed/regulated platforms, understanding of KYC tiering, geo‑restrictions, and product trade‑offs under compliance constraints

Highly data‑literate, proficient in SQL/BI tools, capable of designing and analyzing A/B experiments

Excellent cross‑cultural communication skills, comfortable with multi‑timezone collaboration

Nice to Have

Campaign product experience at super apps such as Taobao/Alipay (e.g., Double 11, Five Blessings, check‑in events at billion‑DAU scale)
Experience at top‑tier exchanges (Bybit/OKX/Binance)
Experience building Referral/Affiliate growth systems
Understanding of derivatives (futures/options) user behavior
Multi‑region operational experience (SEA, LATAM, Europe)

Why Join Us

Study Growth Fund:
We support your professional development and continuous learning.
Internal Events:
Participate in regular team‑building activities, workshops, and events designed to promote collaboration and innovation.
Global

Collaboration:

Be part of a diverse, international team, working alongside colleagues from around the world.
Career Advancement:
Access opportunities for growth and advancement within a rapidly expanding global company.
Internal Mobility:
Grow with us—Your long‑term development is important to us. We offer internal job opportunities to help build your career path.

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