Head of Community Engagement
Listed on 2026-07-19
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Marketing / Advertising / PR
Event Manager / Planner
We are currently looking for a Head of Community Engagement to support a key initiative within the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) on a 12‑month freelance contract.
DCT Abu Dhabi is the government entity responsible for driving the sustainable growth of Abu Dhabi’s culture, tourism and creative industries, playing a central role in positioning the emirate as a global hub.
The role owns the community and events pillar of a high-impact sector activation program. The successful candidate will design and build a thriving community through a year-round program of activities, local B2B and B2C events, and the attraction and hosting of global and local IPs.
Key Responsibilities Community Strategy and Design- Design the community-building strategy: target segments, engagement channels (physical venues, online platforms), flagship events, and a year‑round activity calendar.
- Build and run recurring community programs: from concept definition to execution
- Grow and activate ecosystem around the sector’s programs and events.
- Design the organic event portfolio: B2C events and B2B events (industry conferences, summits, showcases).
- Build the business case for each event: objectives, target audience, budget, revenue and sponsorship model, and expected community and sector impact.
- Oversee event delivery through operating partners, agencies, and venues; own quality, budget, and outcome accountability.
- Identify global IPs whose hosting in the UAE would accelerate community growth and sector positioning.
- Lead bids and negotiations to bring these IPs to the UAE, in B2B and B2C formats.
- Structure hosting arrangements: rights, obligations, delivery model, support requirements.
- Define, own, and report the community and events KPI framework: community growth and engagement, event attendance and satisfaction, global IPs secured, sponsorship and partner revenue, and economic impact.
- Manage the community and events budget.
- Demonstrated track record of building event portfolios end-to-end: strategy, business case, partner selection, and delivery to measurable results.
- Track record of executional excellence of high-profile MICE events
- Experience negotiating and managing commercial partnerships or hosting agreements with stakeholders, including organizers, sponsors, and IP holders.
- Strong commercial and financial-assessment skills: comfortable building and defending business cases, owning budgets, and evaluating partnerships on strategic and financial merit.
- Deep familiarity with the creative industries, media, interactive entertainment ecosystem.
- Established network among event organizers, content creators, and industry media.
- Arabic language ability is an asset;
English fluency is required.
12-month freelance contract
LocationAbu Dhabi, United Arab Emirates
Interested candidates are welcome to apply or share their CV for consideration.
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