Senior Manager – Marketing (Tourism

We’re Hiring | Senior Manager - Marketing (Tourism)

Abu Dhabi, UAE

ADNEC Group

Full-Time

Are you a strategic marketing leader with strong experience in the tourism and travel industry?

Join ADNEC Group and lead the development and execution of innovative marketing strategies that strengthen brand positioning, drive customer engagement, and support business growth across a fully fledged travel and tourism portfolio.

• Develop and execute integrated marketing strategies aligned with business objectives and growth priorities across the entire tourism and travel portfolio, including DMC (Destination Management Company) services, corporate travel, travel packages and leisure offerings, and online booking platforms.
• Lead marketing campaigns across digital, social media, content, events, and traditional channels.
• Strengthen brand positioning and increase awareness across key local and international markets.
• Drive customer acquisition, engagement, and commercial performance across the tourism portfolio.
• Manage marketing budgets, strategic partnerships, trade marketing, and campaign performance.
• Collaborate with internal stakeholders, tourism partners, agencies, and government entities.
• Monitor marketing KPIs and use data-driven insights to optimise campaign and channel performance.
• Identify market trends, customer insights, and growth opportunities within the tourism sector.
• Lead and develop the marketing team, ensuring creativity, efficiency, and high-quality delivery.

• Bachelor's degree in Marketing, Business Administration, Tourism, or a related field.
• 10+ years of marketing experience, including significant experience within the tourism, travel, destination management, or hospitality sector.
• Proven experience in developing and delivering integrated marketing strategies and campaigns.
• Strong knowledge of digital marketing, content strategy, brand management, customer engagement, B2B marketing, e-commerce, and online booking journeys.
• Demonstrated leadership and stakeholder management skills, with a strong commercial mindset.
• Ability to manage multiple brands, products, and market segments within an integrated travel portfolio.
• Excellent strategic thinking, communication, and analytical skills.
• Professional fluency in both Arabic and English.

Ready to play a key role in shaping the future of tourism marketing?

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