Senior Manager – Content Management

The Central Bank of the UAE (CBUAE) is the supervisory and regulatory authority of the banking and insurance sector in the United Arab Emirates. CBUAE is responsible for enhancing monetary management, financial stability and protecting consumers through effective supervision of licensed financial institutions, prudent management of reserves, robust financial infrastructure and the adoption of digital technologies.

CBUAE is currently looking to hire an experienced and motivated professional for its Communications Department to drive and implement the Content Management Strategy in alignment with the vision of CBUAE. The role holder will be working closely with the Assistant Director and Head of Communications to ensure building a consistent tone of voice and a unified brand and visual identity across all pillars of the Central Bank of the UAE.

The role holder will play a strategic role in driving the content strategy both internally and externally.

• Drive the content strategy for all the CBUAE verticals, in alignment with Central Banks strategic objectives and global leading practices to narrate the vision of CBUAE, and communicate the mandate of the central bank.
• Drive the external communications strategy for all CBUAE subsidiaries and national committees H.E. Governor is chairing.
• Drive an integrated Communications approach to position CBUAE amongst the top ten central banks in the world specifically in Digitisation and sup-tech, reg-tech impacting the UAE financial infrastructure.
• Develop and identify innovative methodologies and implement digital tools to support the internal communications approach leading to being the employer of choice.
• Build an internal brand ambassador culture through launching internal campaigns looking at employee happiness and well-being.
• Drive the development of targeted creative and digital campaigns critical milestones of strategic projects impacting the UAE’s reputation.
• Build the Central bank of the UAE Brand Identity strategy, assets and guidelines.
• Strategise the Corporate Brand identity and editorial for existing and newly established brands for both entities and products and showcase the mandate in the editorial and creative campaigns creating positive impact.
• Formulate strategic recommendations to support the senior management in areas of crisis and brand reputation management.
• Formulate creative content and publications development to raise awareness about CBUAE services via all digital channels to build and reach consumers publically specifically in initiatives and regulations.
• Position the CBUAE brand internally specifically in external events to ensure well rounded representation in terms of branding, logistics and content.
• Identify innovative communication tools to increase employee / external engagement.
• Build an editorial board for the assurance of coherent and consistent quality content
• Drive the brand through all communications and channels - maximizing reputation, awareness and reach through innovative digital communications approaches.
• Utilizes strong digital & analytical capabilities to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Lead the design and creation of an intuitive Mobile App to enable users a seamless interface and access to services.
• Oversee the creation of executive profiles for the internal and external mediums.
• Lead the implementation of the content management strategy for the relevant area.
• Assess and review all relevant content and materials to ensure quality control and the delivery of consistent and positive messaging and branding for Central Bank.
• Showcase Central Bank Museum offerings to the public and develop a visitor experience.
• Manage the translation desk ensuring all relevant copy is translated and translations are accurate and on time.
• Respond to crises quickly and professionally to alleviate any challenges the Bank may face regarding reputational incidents.
• Provide visual content to the Social Media Management in order to maintain a consistent public presentation of Central Bank.
• Work with senior management and leadership to plan and deliver communications.
• Lead the team…