Corporate Director of Social Media

We are currently seeking passionate and dynamic Marketing professionals who pride themselves on their creativity, innovation, and ability to deliver exceptional brand experiences.

As the Corporate Director of Social Media, you will lead Rotana's global social media strategy, shaping how our brands connect with millions of guests across the world. This is a unique opportunity to influence one of the Middle East's leading hospitality brands by creating culturally relevant, socially driven, and performance-focused digital storytelling that inspires engagement and drives commercial success.

Working closely with the Global Marketing team, you will develop innovative social media strategies across multiple platforms while collaborating with Digital, PR, Commercial, Content, Performance Marketing, and hotel teams to ensure a consistent and impactful brand presence across all markets.

• Developing and executing Rotana's global social media strategy aligned with business objectives and brand positioning.
• Leading the global social content calendar, ensuring campaigns support commercial priorities, hotel openings, loyalty programmes, partnerships, and key cultural moments.
• Driving audience growth, engagement, brand awareness, and commercial performance through innovative social-first strategies.
• Championing emerging trends, new platforms, creator partnerships, and evolving digital technologies to keep Rotana at the forefront of social media innovation.
• Leading paid and organic social content strategies in collaboration with Marketing, PR, Digital, and Commercial teams.
• Overseeing executive social media presence and thought leadership initiatives across platforms such as Linked In.
• Managing global social media agencies, creative partners, influencers, and platform relationships to deliver best-in-class campaigns.
• Monitoring campaign performance, audience insights, and social analytics to continuously optimise content and maximise ROI.
• Developing global social media governance, best practice guidelines, and capability-building programmes for hotel teams worldwide.
• Providing strategic support for hotel pre-openings, rebranding projects, and major brand initiatives across the Rotana portfolio.
• Managing the annual social media budget while ensuring effective investment across content production, paid media, creator partnerships, and agency support.