Marketing Team Lead – E-commerce

Job Summary

We are looking for an experienced and result-oriented Marketing Team Lead to lead our marketing and business growth initiatives in the UAE.

The ideal candidate should have strong experience in E-commerce, Digital Commerce, Marketplace, Retail, Banking, Credit Cards, Fin Tech, or Payments, with E-commerce experience highly preferred.

The candidate must have a strong understanding of the UAE market and preferably an established network of merchants, retailers, brands, banks, payment providers, e-commerce companies, and other business partners.

This is a hands-on leadership role focused on customer acquisition, strategic partnerships, marketing campaigns, business development, and revenue growth.

• Develop and execute marketing strategies to support business growth and revenue targets.

• Lead and manage the marketing team, including setting KPIs and monitoring performance.

• Develop and execute e-commerce and digital marketing campaigns.

• Drive customer acquisition, engagement, conversion, and retention.

• Identify and develop strategic partnerships with merchants, retailers, brands, e-commerce businesses, banks, fintech companies, and payment providers.

• Build and maintain strong business relationships within the UAE market.

• Identify new business and partnership opportunities and convert them into commercial opportunities.

• Plan and execute promotional campaigns, seasonal campaigns, brand campaigns, and partnership initiatives.

• Manage digital marketing activities including social media, SEO/SEM, performance marketing, email marketing, affiliate marketing, influencer marketing, and CRM campaigns.

• Monitor campaign performance, ROI, customer acquisition cost, conversion rates, and revenue contribution.

• Conduct market and competitor analysis and identify new growth opportunities.

• Work closely with sales, business development, product, technology, and operations teams.

• Prepare regular marketing performance reports and presentations for senior management.

• Represent the company at industry events, networking sessions, exhibitions, and business meetings.

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.

• 5+ years of experience in marketing, business development, or growth roles.

• Previous experience in a Team Lead / Marketing Lead / Growth Lead / Business Development Lead role is preferred.

• Strong E-commerce / Marketplace experience is highly preferred.

• Experience in Banking, Credit Cards, Fin Tech, Payments, Retail, or Digital Commerce will also be considered.

• Strong knowledge of the UAE market and business environment.

• Proven experience in developing and maintaining business relationships.

• Existing UAE business network with merchants, retailers, brands, e-commerce businesses is an advantage.

• Strong understanding of digital marketing and customer acquisition strategies.

• Excellent communication, negotiation, presentation, and relationship management skills.

• Strong leadership, analytical, and problem-solving abilities.

• Target-oriented with a strong commercial and business-growth mindset.

• E-commerce

• Online Marketplaces

• Digital Commerce

• Retail Technology

• Merchant Acquisition

• Digital Payments

• Payment Gateways

• Loyalty & Rewards

• Retail & Consumer Brands