Marketing Manager

Marketing Manager

Abu Dhabi, AZ, AE.

This Full time on site position offers great opportunities for career growth.

About The First Group Hospitality The First Group Hospitality is a Dubai-headquartered, full-service hospitality management company specialising in hotel operations, asset management, and F&B strategy. With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency, optimise revenue, and maximise asset value for investors and hotel owners. As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks to expertise spanning property performance optimisation, cost management, and guest experience enhancement.

Beyond management, The First Group Hospitality develops and operates a dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market.

For more information, visit

We are seeking a Marketing Manager to lead our brand, communications, campaigns, and audience engagement.

Responsibilities include, but are not limited to:

• Develop and implement integrated marketing strategies aligned with our objectives.
• Manage the brand identity, positioning, tone of voice, and marketing standards.
• Plan and execute campaigns to increase brand awareness, memberships, bookings, events, and revenue.
• Create and manage content for social media, websites, newsletters, email campaigns, and digital platforms.
• Develop marketing calendars, campaign plans, briefs, and promotional materials.
• Manage social media presence and online community engagement.
• Coordinate photography, videography, graphic design, copywriting, and other creative requirements.
• Collaborate with membership, sales, hospitality, equestrian, events, and operations teams.
• Support the promotion of memberships, equestrian programmes, hospitality experiences, events, and private functions.
• Manage relationships with agencies, media partners, influencers, suppliers, and strategic partners.
• Identify opportunities for partnerships, sponsor ships, collaborations, and cross-promotional activities.
• Organise and support marketing activations, launches, events, exhibitions, and promotional activities.
• Maintain and update website content, listings, brochures, presentations, and marketing collateral.
• Monitor marketing performance, campaign results, website traffic, engagement, leads, and conversions.
• Prepare regular marketing reports, insights, budgets, forecasts, and performance updates.
• Conduct market research and monitor competitor activity, trends, and customer behaviour.
• Ensure all marketing communications reflect our luxury positioning and brand standards.
• Manage marketing budgets, timelines, approvals, suppliers, and project delivery.
• Ensure consistent and accurate messaging across all customer and member touchpoints.
• Support public relations, media opportunities, press releases, and brand communications.
• Maintain confidentiality when handling business, member, client, and campaign information.
• Contribute to the continuous improvement of our marketing strategy and customer experience.
• Perform other marketing, communications, branding, and business development duties as required.

• 4+ years of experience in marketing, brand management, communications, hospitality, luxury, lifestyle, private clubs, or a similar role.
• Proven experience developing and delivering successful marketing campaigns.
• Strong understanding of digital marketing, social media, content creation, email marketing, and brand management.
• Excellent written, verbal, communication, and presentation skills.
• Strong creative judgement with excellent attention to detail.
• Experience in luxury hospitality, lifestyle, equestrian, events, or private members' clubs is highly desirable.
• Proficiency in social media platforms, content management systems, email marketing tools, CRM systems, and Microsoft Office.
• Knowledge of digital analytics, reporting, SEO, and paid advertising is an advantage.
• Strong project management, organisational, and time-management skills.
• Commercially minded, with the ability to connect marketing activity to business results.
• Professional, polished, discreet, and confident in representing a luxury brand.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of the UAE market and local cultural…