Head of Marketing

A leading and growing UAE-based fintech organization is looking for a commercially driven and strategically minded Head of Marketing to lead and shape its marketing function across multiple financial services businesses.

This is a critical leadership role responsible for defining and executing the overall brand, customer acquisition, digital marketing, product go-to-market and growth strategy
, while enabling different business verticals to scale customer acquisition, engagement and revenue.

• Define and execute the overall brand strategy across multiple business verticals.
• Build a trusted and differentiated brand positioning for financial products and services.
• Own brand identity, positioning, tone of voice and consistency across all customer touchpoints.
• Lead market perception research and competitive benchmarking.

• Develop and execute cross-business growth strategies.
• Drive merchant acquisition and activation.
• Increase consumer onboarding and digital adoption.
• Support SME and corporate customer acquisition.
• Develop strategies to increase customer engagement, retention and cross-sell.

• Lead performance marketing across paid search, paid social, display, SEO and app marketing.
• Drive measurable growth in customer acquisition, app downloads and platform activation.
• Build and optimize acquisition funnels.
• Track and improve CAC, LTV, conversion rates and marketing ROI
  .
• Develop data-driven campaigns and continuously test and optimize performance.

• Develop marketing and GTM strategies for:
• Digital wallet and remittance solutions
• Lending and financing products
• SME and corporate financial solutions
• Work closely with Product, Sales and Business teams to ensure successful product launches and market adoption.
• Develop targeted marketing strategies for SMEs and corporates.
• Build ecosystem and partnership-led marketing initiatives.
• Support merchant, platform and strategic partner acquisition.
• Develop marketing strategies across supply-chain and business ecosystems.

• Position the organization as a leading player in payments, digital financial services and SME finance.
• Lead external communications, PR and thought-leadership initiatives.
• Ensure consistency across internal and external communications.
• Strengthen market credibility and brand trust.

• Own the overall marketing budget and allocate resources based on ROI.
• Establish marketing analytics and reporting frameworks.
• Develop dashboards to track CAC, LTV, campaign ROI and funnel performance.
• Build a high-performing marketing function and establish effective processes and governance.

• 10–15 years of progressive marketing experience.
• At least 4–5 years in a senior marketing leadership role.
• Strong experience in Fintech, Digital Payments, Financial Services or Technology
  .
• Proven experience in building and scaling brands.
• Strong track record in customer acquisition and commercial growth.
• Experience with merchant acquisition and activation
  .
• Experience marketing products such as Payments, POS, Cards, Remittance, Wallets and/or Lending/Financing
  .
• Strong understanding of B2B and B2C marketing.
• Strong data-driven approach with experience tracking CAC, LTV and marketing ROI.
• UAE/GCC/MENA market experience is highly preferred.
• Excellent stakeholder management and leadership skills.

Bachelor’s degree in marketing, Communications, Business Administration or a related field.