Director, Global Brand Portfolio

Overview

M42 is a global health champion powered by artificial intelligence (AI), technology, and genomics to advance innovation in health for people and the planet. Established in 2022 through the coming together of Mubadala Health and G42 Healthcare, M42 brings together world‑class healthcare facilities, advanced diagnostics, AI‑enabled technologies, and data‑driven insights to transform how health systems operate and how patients access care.

Today, the company operates more than 480 facilities across 26 countries, supported by over 20,000 employees.

We are seeking an accomplished Director, Global Brand Portfolio to lead the strategy, governance and evolution of M42’s global portfolio of brands. Working closely with senior leadership across M42 and its group of companies, the role will define the brand architecture, endorsement logic and governance frameworks that guide how existing brands are managed, new brands are introduced and brands are evolved or retired.

The role is ideally based in the UAE, given the strategic proximity to M42’s headquarters; however, candidates based in other suitable locations may also be considered.

The position combines strategic brand leadership, organizational influence, and portfolio management, supported by an in‑house creative team responsible for translating brand strategy into consistent brand experiences across the organization and the markets in which we operate.

• Lead the development and execution of M42's global brand portfolio strategy, ensuring alignment with business objectives, growth ambitions, and market requirements.
• Design and govern enterprise‑wide brand architecture, including masterbrand, endorsed, and specialist brands, while establishing clear endorsement and naming frameworks.
• Evaluate the equity of existing brands, market dynamics, and business opportunities to identify areas for brand consolidation, repositioning, investment, or new brand creation.
• Establish and oversee brand governance frameworks that drive disciplined, consistent, and scalable brand decision‑making across the organization.
• Serve as a senior advisor to executives on brand portfolio matters, providing strategic guidance on new facilities, services, partnerships, digital health solutions, and market entry initiatives.
• Develop a unified brand narrative that connects M42's diverse businesses and capabilities into a compelling, enterprise‑wide story.
• Partner with cross‑functional stakeholders across strategy, operations, marketing, legal, and digital teams to drive successful implementation of portfolio decisions.
• Lead and collaborate with internal and external creative resources and agencies to ensure consistent and high‑quality brand execution globally.

• Bachelor's degree in Marketing, Brand Management, Business, Strategy, or a related discipline;
  Master’s degree preferred.
• Minimum 10 years of experience in brand strategy, brand architecture, portfolio management, or senior marketing leadership roles.
• Proven expertise in developing and implementing brand portfolio strategies and enterprise brand architecture frameworks.
• Experience managing complex, multi‑brand environments within large multinational organizations.
• Strong analytical capabilities with the ability to assess brand equity, market positioning, and portfolio performance.
• Demonstrated success influencing senior executives and leading cross‑functional strategic initiatives.
• Experience leading creative teams and managing agency partnerships, preferably within healthcare, life sciences, technology, or other regulated industries.
• Excellent communication, storytelling, stakeholder management, and project leadership skills, with proficiency in Microsoft 365 and modern AI‑enabled productivity tools.
• International travel of approximately 30% will be required.