VP Product, Engagement

Job title: VP Product, Engagement

Location: Dubai, United Arab Emirates

We're building an ecosystem of digital products and services that power everyday life across the Middle East—fast, scalable, and deeply customer-centric. Our mission is to deliver to every door every day. We want to redefine what technology can do in this region, and we're looking for a VP Product, Engagement who can help us move even faster.

noon's mission:
Every door, every day.

Team noon has some of the fastest, smartest, and hardest-working people we've encountered. With a young, aggressive, and talented team, we're driving major missions forward. We are looking for a highly entrepreneurial and technically strong VP Product, Engagement to lead the customer engagement, retention, and acquisition layer across our platform.

This role sits at the intersection of product, design, data science, growth, and marketplace leadership, owning platform-wide experiences such engagement levers, traffic distribution, personalization, loyalty, gamification, rewards, and customer engagement journeys. As a senior cross-functional leader, you will work closely with marketplace GMs, engineering, data science, design, and growth teams to build experiences that drive long-term customer engagement and retention across the ecosystem.

The ideal candidate comes from consumer technology, gaming, social, or other engagement-led products and has a strong understanding of behavioral design, retention loops, habit formation, and customer engagement mechanics.

• Define and own the engagement strategy across the entire platform, ensuring customers have compelling reasons to return and engage regularly.
• Build the long-term vision for customer retention, acquisition, loyalty, gamification, rewards, and engagement mechanics.
• Create experiences that increase customer frequency, retention, session depth, and overall engagement.
• Identify new opportunities to drive habit formation and increase customer lifetime value across all marketplaces.

• Own the design and evolution of engagement systems including rewards, challenges, missions, achievements, streaks, referral mechanics, and other retention initiatives.
• Develop innovative engagement experiences that create recurring customer behavior.
• Lead experimentation across acquisition, retention, engagement, and reactivation initiatives.
• Continuously evaluate customer behavior and optimize engagement funnels using data-driven insights.

• Own platform-wide traffic distribution strategy, customer segmentation, lifecycle management, communication frameworks, and engagement journeys.
• Partner closely with data science teams to improve targeting, personalization, recommendation systems, and customer messaging effectiveness.
• Build sophisticated customer engagement programs that leverage behavioral signals and predictive analytics.
• Ensure communication strategies drive meaningful customer engagement rather than simply increasing message volume.

• Own traffic allocation and distribution frameworks across marketplaces and customer journeys.
• Partner with engineering and data science teams to optimize content discovery, recommendations, ranking systems, and customer navigation.
• Ensure platform traffic is distributed effectively to maximize customer engagement and business outcomes.
• Develop experimentation frameworks that continuously improve customer discovery experiences.

• Work closely with marketplace GMs to align engagement initiatives with broader business objectives.
• Influence product strategy across multiple business units and marketplaces.
• Lead complex cross-functional initiatives that…