Brand & Communications Manager

Job description

About the Role:

We are looking for a confident, proactive, and business-oriented Brand & Communications Manager to strengthen our company's brand presence across the e-commerce, entrepreneurship, and business education space.

Our company provides e-commerce solutions, ready-to-launch e-commerce businesses, and educational content and programs designed to help people understand, launch, and grow online businesses.

This is a highly visible role combining brand management, public relations, corporate communications, partnerships, thought leadership, content, events, and media relations.

A key part of the position will be to become one of the public voices and faces of the company, representing the brand in media interviews, podcasts, panels, events, webinars, video content, and other external communications.

The successful candidate should be comfortable both shaping communications strategy and representing the company publicly, while supporting broader business objectives including brand awareness, credibility, lead generation, customer acquisition, partnerships, and market growth.

Reporting to: Marketing Director

Key Responsibilities:

Brand Strategy & Positioning:

• Develop and implement the company's brand and communications strategy in line with business objectives and the direction set by the Marketing Director.
• Strengthen the company's positioning within the e-commerce, entrepreneurship, and digital business ecosystem.
• Maintain consistency in brand identity, messaging, tone of voice, and visual communication across all channels.
• Define and communicate the company's key messages, value proposition, expertise, and market perspective.
• Ensure that complex e-commerce and business topics are translated into clear, credible, and engaging communications.

PR & Media Relations:

• Develop and execute PR and media relations strategies across the MENA region.
• Build and maintain relationships with journalists, editors, media organisations, podcast hosts, influencers, content creators, and relevant industry stakeholders.
• Proactively identify opportunities for media coverage, interviews, expert commentary, podcasts, and editorial features.
• Prepare press releases, media pitches, media kits, talking points, company announcements, and other external communications.
• Manage media enquiries and coordinate interviews and press opportunities.
• Maintain a strong and relevant database of media and industry contacts.
• Monitor media coverage, brand mentions, competitor activity, and relevant industry conversations.

Company Spokesperson & Public Representation:

• Act as one of the key public representatives and spokespersons of the company.
• Represent the company in TV, digital and print media interviews, podcasts, conferences, panels, webinars, networking events, and industry discussions.
• Participate in company video content, educational content, interviews, and other public-facing formats.
• Develop a strong understanding of the company's products, services, customers, industry, and commercial model in order to represent the business accurately and credibly.
• Work with the Marketing Director and senior management to prepare key messages, talking points, and positions on relevant industry topics.
• Ensure external representation remains aligned with the company's overall brand strategy and commercial objectives.

Thought Leadership & Content:

• Develop and execute a thought leadership strategy around e-commerce, entrepreneurship, digital business, and relevant market trends.
• Identify topics where the company can provide meaningful expertise and commentary.
• Create or contribute to expert articles, interviews, educational content, presentations, case studies, and industry commentary.
• Identify opportunities for company representatives to…