Complex Public Relations Executive

Job description POSITION SUMMARY

The PR Executive is part of a dynamic team responsible for supporting property-level communications to our customers and media. Reporting to the PR Manager, this role helps deliver on-brand messaging through traditional media, digital platforms, and social channels, with the goal of enhancing the hotel’s image and visibility. This position plays a key supporting role in preparing press materials, coordinating media activities, and assisting with the execution of PR campaigns that build awareness, drive positive coverage, and strengthen the hotel’s brand presence.

The PR Executive will also be expected to carry out essential administrative tasks such as updating media contact lists, maintaining coverage trackers, organising press kits, scheduling content. The role works closely with the communications, eCommerce, and marketing teams to ensure that local PR efforts are aligned and effectively integrated with wider sales and marketing initiatives. Promote awareness of brand image internally and externally.

Use sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott. Communicate with potential owners via telephone to set up preview package sales/tours. Encourage guests or callers to purchase or schedule preview package sales/tours. Explain details and requirements related to attending a sales presentation to potential owners. Verify that individuals meet eligibility requirements for preview package sales/tours prior to scheduling a tour for a Marriott vacation club property.

Determine and give complimentaries to guests as gifts for their patronage (e.g., rewards points, show tickets). Perform general office duties to support Sales & Marketing (e.g., filing, sending emails, typing, faxing). Receive, record, and relay messages accurately, completely, and legibly. Assist management in training, evaluating, counseling, and motivating and coaching employees; serve as a role model and first point of contact of the Guarantee of Fair Treatment/Open Door Policy process.

Follow all company policies and procedures; ensure uniform and personal appearance are clean and professional; maintain confidentiality of proprietary information; protect the privacy and security of guests and coworkers. Welcome and acknowledge all guests according to company standards; anticipate and address guests’ service needs; thank guests with genuine appreciation. Speak with others using clear and professional language; prepare and review written documents accurately and completely;

answer telephones using appropriate etiquette. Develop and maintain positive working relationships with others; support team to reach common goals; listen and respond appropriately to the concerns of other employees. Ensure adherence to quality expectations and standards. Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance. Perform other reasonable job duties as requested by Supervisors.

• Devise creative public relations strategies that fit the company profile
• Develop effective PR plans using appropriate strategies and tactics
• Organize and coordinate PR activities
• Use a variety of channels (TV, press, internet etc.) to maximize company exposure
• Liaise with marketing professionals to ensure consistency in promoting corporate image
• Arrange for interviews or public speaking events and construct press releases
• Advise company on handling sensitive public issues to preserve reputation
• Assess opportunities for sponsor ships and other partnerships and manage relations
• Analyze results of PR campaigns or efforts and prepare reports