Outreach Specialist

Job Code: JPC - 6414

Job Title:

Specialist, Outreach Student Recruitment

Location:

Abu Dhabi, UAE

To support the planning and delivery of outreach activities that increase awareness of academic programmes and develop and maintain a qualified pipeline of prospective students, employers, alumni, and community partners across the UAE.

Support the planning and execution of outreach campaigns, information sessions, webinars, roadshows, school visits, school fairs, school chain and regulator meetups, counsellor events, and parent engagement sessions. Build and maintain an outreach pipeline of prospective students, alumni, employers, and community partners across undergraduate, postgraduate, and international outreach activities. Maintain accurate CRM records and lead management, tracking prospects from initial enquiry through enrolment and monitoring key recruitment metrics.

Respond to programme enquiries and guide prospective students on programme suitability, admission requirements, and next steps. Coordinate with Communications and Digital Marketing teams to develop and deliver bilingual Arabic and English outreach materials. Track, analyse, and report outreach KPIs, including reach, qualified leads, event attendance, and conversion into the admissions entrance examination pipeline. Support relationship building with schools, counsellors, community organisations, employers, and other relevant stakeholders.

Participate in education fairs, events, and outreach activities across different emirates as required. Ensure timely follow-up with leads and maintain accurate records of outreach interactions and outcomes.

Bachelor s degree in Communications, Marketing, Business Administration, Education, or a related field.
2 3 years of experience in outreach, marketing, student engagement, admissions, recruitment, or a related field. Experience in higher education or professional training is preferred. Demonstrated experience delivering outreach, engagement, recruitment campaigns, and related events. Proven ability to build and manage pipelines and support conversion against defined targets. Proficiency in Microsoft Excel and CRM platforms such as Zoho or Hub Spot.

Experience with email marketing platforms and reporting tools. Strong written and verbal communication skills. Professional proficiency in Arabic and English is strongly preferred. Excellent organisational skills with strong attention to detail and ability to manage multiple outreach activities simultaneously. Willingness and ability to travel across the UAE to participate in education fairs, school visits, and other outreach events.

Student Recruitment & Outreach Lead Generation & Pipeline Management Event & Campaign Coordination CRM & Lead Management Stakeholder Engagement Admissions Support Communication & Presentation Skills Microsoft Excel & Reporting Arabic & English Communication Relationship Management Data Tracking & KPI Reporting Time Management & Organisation

Skills:

Proficient with Microsoft Excel, CRM (Zoho, Hub Spot), email marketing platforms, and reporting tools., Strong written and verbal communication; professional Arabic and English strongly preferred.

Excellent organisational skills and attention to detail across concurrent outreach streams. Able to travel across the emirates for participation in f