Senior Marketing Manager - Middle East

Job description

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

We are looking for a driven, hands on & passionate superstar to join our Marketing team based in Dubai as Senior Marketing Manager for Middle East & Africa reporting into the Head of Marketing.

You will lead your team to create and implement impactful off and online retail marketing strategy, pivoting around changing customer habits and aligned with the overarching business goals. In line with company objectives, you will lead the continued Middle East and Africa growth plans for the Charlotte Tilbury brand across all channels both “on the ground” and “in the air”, expanding brand category presence and driving performance.

You will act as a brand guardian for the region and inspire the wider marketing, VM, PR, Commercial & Global team.

As one of our regional marketing guardians, we are looking for someone that is ready to join a fast paced & creative environment where you can collaborate effectively with all regional and global teams and inspire our retail partners with your attitude to excellence, your unstoppable creative flair and passion for getting things done!

As a Senior Marketing Manager you will

• A highly experienced regional marketing expert, you will be the owner of the brand, marketing, media planning & customer experience metrics across your markets. Develop strategies and exceptional Marketing plans for your regions, give clear and strategic reasoning to Senior Global, Regional and SLT stakeholders on opportunities for the brand.
• Lead your team to build exceptional 360 off and online marketing & media plans shaped around maximising the customer purchase funnel to hit and exceed our commercial objectives. Identifying key levers for a flawless customer journey & online takeover (including ATL media, media/influencer partnerships, digital firsts, digital retailer activation, off & online pop ups, online services & virtual eventing.
• Leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating & grow our core franchise.
• Bring thought-leadership and digital excellence to innovative and disruptive brand activity across the region to raise total brand awareness & create memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury share of voice and ranking in existing retailers, with a strong lens on driving the best omnichannel customer experience.
• Work with local partners (existing & new) to identify partnership opportunities to drive brand awareness and…