Marketing Specialist

Job Purpose:

• Design, lead and execute management of marketing strategies
• Lead key marketing activities and campaigns
• Coordinate with external suppliers, including, design, digital, social media and other external agencies
• Taking a lead role in managing the DIFC Courts marketing social media campaigns, including oversight of CRM
• Providing diligent support to the Communications Manager

• Maintain a close awareness of best practices and industry standards in the area of marketing and branding initiatives
• Support on the continued review and development of the DIFC Courts marketing
• functions and campaigns in conjunction with CRM oversight, analysis and management
• Coordinate and where necessary undertake, selected social media and digital
• Elements of the DIFC Courts key communications campaigns, as agreed with the Communications Manager
• Manage social media presence and direct programmes to improve social media
• Manage all digital and social media marketing analytics and reports reputation and recognition, as well as digital marketing campaigns related to services
• Project manage and support events including trade shows, conferences and internal events to ensure professional execution within allocated budget
• Support communications team in coordinating internal enquiries and external
• media and public relations events and materials (e.g., press releases, newsletters,
• CSR activities), managing branded novelties ordering and inventory (trophies,
• certificates, etc.
• Assist on key strategic communications for domestic, regional, and global interactions that promote the DIFC Courts
• Plan and execute the annual calendar of awareness and promotional events in line the DIFC Courts and its service objectives
• Ensure that the DIFC Courts logo and brand image is not misused on any platform and/or activity and by an employee
• Develop up-to-date brand collateral and other communications material for marketing and court-user attraction in compliance with the DIFC Courts brand guidelines.
• Support all approved audit requests with reporting and any other requirements
• Contracting and liaising with procurement and finance departments, for supplier financial administration and supplier reviews and reporting.

Bachelor's and master's degrees in communications, public relations, journalism, or related field.

At least 3 years of relevant experience in marketing communications

Exceptional oral and written communication abilities in English and Arabic