Content Marketing Manager

Job description

We are looking for an experienced Content Marketing Manager to develop high-quality, commercially effective content for audiences across global markets.

Our company provides e-commerce solutions, ready-to-launch e-commerce businesses, and educational content and programs designed to help people understand, launch, and grow online businesses
.

This role is responsible for turning business expertise, market insights, product information, and marketing objectives into clear, engaging, useful, and persuasive content for different audiences and stages of the customer journey.

The Content Marketing Manager will create and coordinate a wide range of content, including guides, reports, presentations, email campaigns, website and landing-page copy, lead magnets, educational materials, case studies, video scripts, sales materials, articles, and campaign content
.

This is not simply a copywriting position. We are looking for someone who can understand the business, identify what different international audiences need, structure complex topics effectively, and develop content that supports brand authority, customer education, lead generation, conversion, retention, and business growth
.

The role also requires someone who can combine strong editorial judgment with confident use of AI tools to produce, adapt, and repurpose high-quality content efficiently and at scale.

Location: Dubai, UAE

Reporting to: Marketing Director

Responsibilities:

Content Strategy & Planning:

• Develop and implement the company's content marketing strategy in line with overall marketing and business objectives under the supervision of the Marketing Director;
• Develop content suitable for multiple international markets, audiences, and customer segments;
• Identify content opportunities across different stages of the customer journey, from awareness and education through consideration and conversion;
• Maintain a structured content calendar and ensure consistent delivery across key marketing initiatives.

Long-Form & Educational Content:

• Research, structure, write, and edit high-quality long-form content;
• Turn complex topics related to e-commerce, entrepreneurship, digital business, technology, and online business models into clear and accessible content;
• Work with internal subject-matter experts to extract knowledge and transform it into professional, structured content;
• Ensure educational content is useful, credible, commercially relevant, and appropriate for international audiences.

Email & CRM Content:

• Develop content for email marketing and other customer communications;
• Adapt messaging according to audience segment, market, and stage of the customer journey and review performance;
• Work with digital marketing and CRM teams to improve engagement and conversion through stronger content.

Website & Conversion Content:

• Create and optimize content for various channels together with digital marketing and design teams;
• Develop clear value propositions, headlines, calls to action, and supporting copy;
• Ensure website content communicates the company's products, services, and business model clearly and persuasively;
• Adapt website and campaign messaging for different international audiences where required.

Presentations & Business Materials:

• Develop and edit professional presentations and business materials for marketing, sales, partnerships, events, education, and corporate communications;
• Structure information clearly and work closely with designers to build compelling narratives for presentations;
• Translate complex ideas and data into concise, audience-appropriate messaging to maintain consistency in terminology, brand voice, and messaging.

Campaign & Advertising Content:

• Support marketing campaigns and adapt campaign messaging for different global audiences, markets, and customer segments;
• Collaborate with performance marketing teams to develop copy and content suitable for Meta, Google, and other digital advertising platforms.

Case Studies, Testimonials & Customer Stories:

• Develop compelling case studies, customer success stories, testimonials, and proof-point content, and adapt case-study content for various channels;
• Interview customers, internal teams, or other relevant stakeholders to gather information and insights;
• Turn customer outcomes into clear stories that demonstrate value and build credibility.

Video, Webinar & Multimedia Content:

• Develop natural, engaging, and suitable scripts and content structures for different video, presentation, and multimedia materials;
• Work with internal…